Blog posts to help you grow your Marketplace eCommerce business:

The era of reselling Chinese goods is over. Shein & Temu are killing it selling directly to the US customer. My advice: sell more American brands through your own marketplace. Sell Canadian & European, if you'd like. Just don't expect any growth out of reselling Chinese anymore.

Houzz has transformed the home improvement and interior design industry with its innovative multi-vendor marketplace. By leveraging custom software development and self-hosting solutions, Houzz has been able to innovate rapidly, scale effectively, and protect its unique value proposition. Let's explore why these solutions are essential for similar startups seeking VC funding and aiming for rapid marketplace growth in the competitive home and design sector.

Market-proven strategies on how to start and run a highly-profitable online wellness marketplace in this increasingly crowded space.

As parents, we must navigate the myriad of mothercare and children’s products. So many products, so little precious time which should be spent with the children instead of doing research or shopping for them. But there are very few places that serve as a one-stop shop for busy parents with product recommendations, advice, and assistance. There lies the baby & kids marketplace business opportunity with tens of Shopify brands as sellers.

Softpedia, a well-known platform in the software and technology sector, holds a significant position in providing a wide range of software downloads, reviews, and technology news. With a strategic emphasis on affiliate links, Softpedia underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Softpedia to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Softpedia can strategically enhance its monetization strategies, providing an enriched and interactive resource for individuals seeking software solutions and technology insights.

Gothamist, a well-known source for local news and cultural content in New York City, is celebrated for its insightful coverage and community engagement. In alignment with successful media outlets, Gothamist strategically employs affiliate links to monetize its extensive readership. Sales commissions, particularly derived from content such as local news, cultural features, and recommended products, constitute a significant and evolving revenue stream for media enterprises.

The Guardian, a heavyweight in the world of news and media, delivers top-notch coverage and insightful analysis. Positioned prominently in the publishing business, The Guardian effectively capitalizes on its influential reputation by leveraging affiliate links to monetize its extensive online audience. Sales commissions, notably propelled by engaging product reviews and recommendations, emerge as a key revenue driver in the dynamic media landscape.

The Los Angeles Times, a prominent player in the world of journalism, is esteemed for its comprehensive coverage and analysis across diverse topics. Los Angeles Times strategically employs affiliate links to monetize its broad readership. Sales commissions, particularly derived from content such as news reports, reviews, and recommendations, constitute a significant and evolving revenue stream for media enterprises.

New York Daily News, a prominent name in the news and media industry, holds a significant position in delivering comprehensive coverage and analysis. Actively employing affiliate links, the newspaper emphasizes sales commissions, particularly from product reviews and recommendations, as a substantial revenue stream. Vendo could present an opportunity for New York Daily News to significantly enhance sales commissions—potentially experiencing a notable 3-5x increase—by seamlessly integrating shoppable products and a shopping cart into its editorial content, marking a strategic move for innovative monetization.

CBS News, a prominent player in the realm of broadcast journalism, is recognized for its comprehensive news coverage and analysis. CBS News strategically employs affiliate links to monetize its widespread viewership. Sales commissions, particularly generated from content such as product reviews and news-related recommendations, constitute a significant and growing revenue stream for news enterprises.

MarketWatch, a distinguished entity in financial journalism and market analysis, excels in providing comprehensive coverage and insights. Capitalizing on its influential standing, MarketWatch strategically employs affiliate links to effectively engage its broad online audience.

Hygge Today, a platform dedicated to the Danish concept of "hygge" or coziness, is known for its content centered around creating a warm and comforting lifestyle. Hygge Today strategically employs various monetization methods, including affiliate links, to enhance its revenue streams. Sales commissions, particularly generated from content such as cozy living guides, home decor recommendations, and comfort product reviews, constitute a significant and evolving revenue stream for lifestyle-focused enterprises.

The Commercial Appeal is a newspaper based in Memphis, Tennessee, with a rich history of providing news and information to the local community. As a reputable source of journalism, The Commercial Appeal covers a wide range of topics, including local news, politics, business, sports, and cultural events.

Variety, a leading source in the entertainment industry, is esteemed for its comprehensive coverage and industry insights. In alignment with successful media outlets, Variety strategically employs affiliate links to monetize its extensive readership. Sales commissions, particularly derived from content such as film and television reviews, industry analyses, and recommended products, constitute a significant and evolving revenue stream for media enterprises.

Many mobile apps in the lifestyle, wellness, fitness, and cooking spaces have successfully implemented in-app shopping to enhance user experience and create additional revenue streams. Here are some notable examples: MyFitnessPal, Nike Training Club, YummlyYummly, ClassPass, NoomNoom, Strava, WW (formerly Weight Watchers), Yoga Studio, Kitchen Stories.

Introducing in-app shopping and rewards can transform your app into a shopping destination offering a diverse array of products and services from multiple sellers. The Stylebook case study illustrates how a virtual wardrobe organization app successfully integrated this strategy to enhance the fashion experience for users while creating a new revenue stream.

Introducing in-app shopping and rewards can transform your app into a shopping destination offering a diverse array of products and services from multiple sellers. The Calm case study demonstrates how a leading meditation and sleep app successfully integrated a multi-vendor marketplace for wellness and relaxation products.