Case Study
Feb 4, 2024

CBS News Affiliate Revenue Success Tripled

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CBS News, a prominent player in the realm of broadcast journalism, is recognized for its comprehensive news coverage and analysis. CBS News strategically employs affiliate links to monetize its widespread viewership. Sales commissions, particularly generated from content such as product reviews and news-related recommendations, constitute a significant and growing revenue stream for news enterprises.

With the integration of Vendo, CBS News has the potential to substantially enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its news content. This strategic move not only opens up new avenues for revenue growth but also provides CBS News' audience with a more interactive and seamless way to engage with recommended products related to their news interests. Here's how this integration could unfold for CBS News.


Elevate your marketplace experience with Vendo – the one-stop-shop for all your needs. This comprehensive solution provides a platform for automating day-to-day operations, a carefully curated brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Trust Vendo for ongoing daily support as your marketplace business grows.

Distinguishing itself from standard affiliate links, Vendo goes beyond by extending visitor engagement, safeguarding vital customer data for email list growth, and providing opportunities for profitable upselling. It is the indispensable component for a flourishing and enduring marketplace.

Unlocking Success in Digital Publishing

CBS News, a division of CBS Corporation, is one of the most prominent and longstanding news organizations in the United States. Established in 1927, CBS News has played a pivotal role in shaping the landscape of American journalism. With a reputation for delivering reliable news coverage, the organization has adapted to the changing media landscape, maintaining a strong presence across television, digital platforms, and radio.

Success Factors of CBS News

Historic Legacy in Journalism: CBS News' success is rooted in its historic legacy in journalism, dating back to the early days of radio broadcasting. Pioneering figures like Edward R. Murrow and Walter Cronkite established a tradition of excellence in reporting.

Credible News Reporting: CBS News has built a reputation for credible and objective news reporting. The organization places a strong emphasis on journalistic integrity, fact-checking, and providing well-researched information to its audience.

Wide-ranging News Coverage: The organization covers a broad spectrum of news topics, including politics, world affairs, business, health, and entertainment. This comprehensive approach ensures that CBS News appeals to a diverse audience with varied interests.

Multi-platform Presence: Adapting to the digital age, CBS News has established a multi-platform presence. In addition to traditional television broadcasting, the organization leverages digital platforms, websites, mobile apps, and social media to reach a wider and more diverse audience.

Investigative Journalism: CBS News is known for its commitment to investigative journalism. The organization conducts in-depth investigations into critical issues, exposing corruption, and providing a deeper understanding of complex topics.

Iconic News Anchors and Correspondents: CBS News has featured iconic news anchors and correspondents, including Walter Cronkite, Dan Rather, and more recently, Scott Pelley and Norah O'Donnell. These prominent figures contribute to the organization's credibility and viewer trust.

Live Coverage and Breaking News: The ability to provide live coverage and timely reporting during breaking news events sets CBS News apart. The organization's news teams are equipped to deliver real-time information, keeping the audience informed as events unfold.

Community Engagement and Public Service: Engaging with the community and emphasizing public service are integral to CBS News' success. The organization actively participates in community initiatives and addresses societal issues through its reporting.

Digital Innovation and Interactive Features: Embracing digital innovation, CBS News incorporates interactive features, multimedia content, and user-friendly interfaces on its digital platforms. This approach enhances the viewer's experience and adapts to evolving media consumption habits.

Brand Recognition and Trust: CBS News has built strong brand recognition and trust among its audience. Consistency in delivering reliable news, coupled with iconic branding elements, contributes to the organization's long-standing success.

CBS News Audience and Value Proposition:

Understanding the Audience:

CBS News caters to a broad audience, including news enthusiasts, professionals, and the general public. The organization's diverse news coverage ensures it appeals to individuals with varying interests and information needs.

Value Proposition:

CBS News' value proposition lies in providing reliable, comprehensive, and timely news coverage across various platforms. The organization aims to keep its audience well-informed, fostering an understanding of current events and issues.

Categories of Value:

  • Credible Reporting: CBS News delivers credible and objective reporting, providing viewers with a trustworthy source of information.
  • Comprehensive Coverage: The organization covers a wide range of news topics, ensuring that its audience receives a comprehensive understanding of current events.
  • Live and Timely Reporting: CBS News excels in live coverage and timely reporting during breaking news events, keeping the audience informed in real-time.

Suggestions for Replicating Success:

Investment in Journalistic Integrity: Prioritize journalistic integrity, fact-checking, and unbiased reporting to build and maintain audience trust.

Comprehensive News Coverage: Cover a broad spectrum of news topics to appeal to a diverse audience with varied interests and information needs.

Multi-platform Presence: Establish a strong presence across various platforms, including television, digital platforms, websites, mobile apps, and social media, to reach a wider and more diverse audience.

Commitment to Investigative Journalism: Emphasize a commitment to investigative journalism, delving into in-depth investigations and providing a deeper understanding of complex issues.

Iconic News Anchors and Correspondents: Cultivate and showcase experienced and iconic news anchors and correspondents who can contribute to the credibility and recognition of the news organization.

Live Coverage and Breaking News Capability: Develop the capacity to provide live coverage and timely reporting during breaking news events, keeping the audience informed as events unfold.

Community Engagement and Public Service: Actively engage with the community and participate in public service initiatives, demonstrating a commitment to societal issues.

Digital Innovation: Embrace digital innovation, incorporating interactive features, multimedia content, and user-friendly interfaces on digital platforms to enhance the viewer's experience.

Brand Building: Build a strong and recognizable brand, incorporating consistent branding elements that resonate with the audience and contribute to long-term success.

Consistency in Reliable Reporting: Maintain consistency in delivering reliable news coverage, ensuring that the organization remains a trusted source of information for its audience.

Nevertheless, there's an additional way to generate revenue from your online audience that could be more gratifying.

Embarking on your own multi-brand marketplace journey through Vendo could, at a minimum, triple your affiliate sales commission, taking it to an impressive 20-30%. That's 3-5 times more than what you'd achieve with conventional affiliate links.

Not only will users spend more time on your pages, but this will also lead to improved customer data retention, facilitating the growth of your email list and creating ample opportunities for future upselling.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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