Case Study
Feb 2, 2024

The Hygge Today Affiliate Revenue Success Tripled

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Hygge Today, a platform dedicated to the Danish concept of "hygge" or coziness, is known for its content centered around creating a warm and comforting lifestyle. Hygge Today strategically employs various monetization methods, including affiliate links, to enhance its revenue streams. Sales commissions, particularly generated from content such as cozy living guides, home decor recommendations, and comfort product reviews, constitute a significant and evolving revenue stream for lifestyle-focused enterprises.

With the integration of platforms like Vendo, Hygge Today has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides Hygge Today's audience with a more interactive and seamless way to curate a cozy lifestyle through recommended products. Here's how this integration could unfold for Hygge Today.


Looking for a comprehensive marketplace solution? Vendo is your go-to one-stop-shop. It provides a platform that automates daily operations, a range of brands to choose from (or invite your own), merchandising tools, and the flexibility to sell through multiple channels. Plus, ongoing daily support ensures your marketplace business scales seamlessly.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for The Hygge Today

Regular Exercise: Engaging in a consistent exercise routine that includes a combination of cardiovascular, strength training, and flexibility exercises to promote overall fitness and well-being.

Balanced Nutrition: Following a well-rounded and balanced diet that includes a variety of nutrients, such as lean proteins, whole grains, fruits, vegetables, and healthy fats to support overall health and energy levels.

Adequate Hydration: Ensuring proper hydration by drinking an adequate amount of water throughout the day to support bodily functions, energy levels, and overall well-being.

Quality Sleep: Prioritizing sufficient and restful sleep to allow the body to recover, repair, and rejuvenate, promoting overall physical and mental health.

Stress Management: Implementing stress-reducing techniques such as meditation, yoga, deep breathing exercises, or hobbies to manage stress levels and promote mental well-being.

Consistent Routine: Establishing and maintaining a consistent health and fitness routine to create healthy habits and promote long-term success.

Goal Setting: Setting specific, measurable, achievable, relevant, and time-bound (SMART) health and fitness goals to track progress and maintain motivation.

Supportive Environment: Surrounding oneself with a supportive network of friends, family, or fitness professionals to encourage accountability, motivation, and positive lifestyle choices.

Continuous Learning: Staying informed about current health and fitness trends, research, and best practices to make informed decisions and optimize one's wellness journey.

Self-Care: Incorporating regular self-care practices such as relaxation, leisure activities, and hobbies to promote mental and emotional well-being as part of a holistic approach to health and fitness.

Evaluation of Hygge Today value proposition and audience

Value Proposition Evaluation Factors:

Content Quality: Assess the quality of the content, including articles, videos, and other media, to ensure it is engaging, informative, and relevant to the audience.

User Experience: Evaluate the website's design, navigation, and overall user experience to ensure it is intuitive, visually appealing, and accessible across various devices.

Brand Identity: Assess the consistency of the brand's messaging, tone, and visual identity to maintain a strong and recognizable brand image.

Engagement Strategies: Evaluate the website's strategies for engaging the audience, such as interactive features, social media integration, and community-building initiatives.

Audience Evaluation Factors:

Demographic Analysis: Understand the demographic characteristics of the audience, including age, gender, location, and interests to tailor content to their preferences.

User Engagement Metrics: Measure user engagement metrics such as page views, time on site, and social media interactions to gauge the level of audience engagement with the content.

Audience Feedback: Solicit and analyze audience feedback through surveys, comments, and other forms of communication to understand their preferences and needs.

Community Building: Assess efforts to build a community of engaged users through forums, user-generated content, and other interactive features.

Suggestions for replicating success

Diversify Content: Expand the range of content offerings to cater to a broader audience, including lifestyle, health, technology, and entertainment topics.

Enhance User Engagement: Implement interactive features such as polls, quizzes, and user-generated content to increase user engagement and foster a sense of community.

Mobile Optimization: Ensure the website is fully optimized for mobile devices to provide a seamless and user-friendly experience for on-the-go users.

Personalized Content: Utilize data-driven insights to deliver personalized content recommendations, enhancing the user experience and increasing engagement.

Video Content Strategy: Develop a robust video content strategy to capitalize on the growing demand for video-based news and entertainment.

Social Media Integration: Strengthen integration with social media platforms to expand reach, encourage sharing, and foster a more connected digital community.

Community Building Initiatives: Create and promote forums, discussion boards, or user-generated content features to build an active and engaged online community.

Audience Feedback Mechanisms: Implement user feedback mechanisms such as surveys and polls to gather insights and tailor content to audience preferences.

Collaborate with Influencers: Partner with influencers and industry experts to create compelling and shareable content, expanding reach and credibility.

Data-Driven Decision Making: Leverage analytics and user behavior data to make informed decisions about content creation, distribution, and user experience enhancements.

Despite this, there's an alternative route to cash in on your online audience that could be more worthwhile.

Commencing your multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission, soaring to 20-30%. This represents a noteworthy increase, providing 3-5 times more than what conventional affiliate links yield.

"Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities."


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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