Case Study
Feb 5, 2024

New York Daily News affiliate revenue success tripled

Written by

New York Daily News, a prominent name in the news and media industry, holds a significant position in delivering comprehensive coverage and analysis. Actively employing affiliate links, the newspaper emphasizes sales commissions, particularly from product reviews and recommendations, as a substantial revenue stream. Vendo could present an opportunity for New York Daily News to significantly enhance sales commissions—potentially experiencing a notable 3-5x increase—by seamlessly integrating shoppable products and a shopping cart into its editorial content, marking a strategic move for innovative monetization.


Enhance your editorial content with Vendo, the go-to domestic dropshipping marketplace for publishers, facilitating effortless embedding of shoppable products.

Vendo revolutionizes the online marketing space, standing out with its focus on prolonged visitor engagement, safeguarding customer data, and creating avenues for successful upselling.

Unlocking Success in Digital Publishing

Founded in 1919, the New York Daily News (NYDN) stands as one of the most iconic newspapers in the United States, serving the vibrant and diverse communities of New York City. The paper has played a pivotal role in shaping public opinion and providing timely news coverage across various domains. NYDN's success is attributed to its historical significance, commitment to local journalism, and strategic adaptation to the digital era.

Success Factors:

1. Historical Legacy:

The New York Daily News' enduring success is deeply tied to its rich historical legacy. As a longstanding publication with a century-old history, it has become an integral part of New York's media landscape, fostering trust and recognition among its readership.

2. Localized News Coverage:

A cornerstone of NYDN's success is its unwavering commitment to localized news coverage. By prioritizing stories relevant to the diverse neighborhoods of New York City, the paper establishes a deep connection with its readers.

3. Comprehensive Journalism:

NYDN's success is built on the foundation of comprehensive journalism. From local news and politics to national and global events, the newspaper covers a broad spectrum of topics, catering to the diverse interests of its New York audience.

4. Digital Transformation:

Successfully navigating the digital transformation, NYDN has expanded its reach by embracing online platforms. The newspaper ensures a strong online presence, making its content accessible to a wider audience in the digital age.

5. Investigative Reporting:

NYDN's commitment to investigative reporting contributes to its credibility. By uncovering and reporting on critical issues, the paper plays a crucial role in holding institutions accountable and providing in-depth insights to its readers.

6. Multimedia Integration:

Embracing multimedia elements, including images, videos, and interactive features, enhances NYDN's storytelling. The integration of multimedia elements caters to the preferences of a visually-oriented audience in the digital era.

7. Community Connection:

Active community engagement is a success factor for NYDN. The newspaper fosters a sense of community by actively participating in local events, understanding the pulse of New York City, and reflecting the voices of its residents.

8. Print and Online Integration:

NYDN seamlessly integrates its print and online platforms, recognizing the importance of reaching audiences through multiple channels. This integration ensures that readers can access news content in their preferred format.

9. Mobile Accessibility:

Recognizing the prevalence of mobile device usage, NYDN prioritizes mobile accessibility. A user-friendly experience on smartphones and tablets ensures that readers can stay informed on the go.

10. Timeliness and Relevance:

NYDN's success is also attributed to its focus on delivering timely and relevant news. By staying ahead of breaking stories and providing up-to-the-minute coverage, the paper remains a trusted source for its readership.

Audience and Value:

Understanding the Audience:

NYDN's audience comprises the diverse population of New York City. The newspaper caters to readers seeking timely news and in-depth coverage of local events, politics, sports, and cultural happenings.

Local Relevance:

Readers value NYDN for its local relevance. The newspaper's deep dive into neighborhood-specific news and events ensures that residents stay informed about matters directly impacting their communities.

Trust and Credibility:

NYDN is a trusted source of news for its readership. The paper's commitment to accurate reporting, investigative journalism, and historical legacy contributes to the trust and credibility it holds among New Yorkers.

Community Representation:

NYDN's success is also attributed to its representation of the diverse voices within the community. By reflecting the experiences and perspectives of New York's residents, the newspaper becomes a platform for community expression.

Suggestions for Businesses

1. Prioritize Localized Content:

To replicate NYDN's success, businesses should prioritize creating localized content. Tailoring products, services, or content to meet the specific needs and interests of local communities fosters a deeper connection with the target audience.

2. Embrace Comprehensive Content:

Offer comprehensive content that caters to diverse interests. Businesses should consider a broad spectrum of topics to ensure their content resonates with a varied audience, mirroring the approach of a comprehensive newspaper.

3. Adapt to Digital Platforms:

Adapt to digital platforms to reach a wider audience. Businesses should invest in an online presence, ensuring the accessibility of content across websites, mobile applications, and social media platforms.

4. Invest in Investigative Reporting:

Building credibility involves investing in investigative reporting. Businesses should prioritize providing in-depth insights and analyses, showcasing a commitment to transparency and accountability.

5. Engage with the Community:

Active community engagement is crucial. Businesses should actively seek feedback, participate in local events, and contribute to community initiatives, fostering a dynamic relationship with their audience.

6. Integrate Print and Online Channels:

Seamlessly integrate print and online channels for content delivery. Businesses should recognize the importance of providing content through multiple channels to meet the preferences of diverse audiences.

7. Incorporate Multimedia Elements:

Enhance storytelling with multimedia elements. Whether through images, videos, or interactive features, businesses can create a more engaging and immersive content experience for their audience.

8. Uphold Editorial Independence:

Maintain editorial independence to build trust. Businesses should prioritize unbiased reporting and transparent communication, reinforcing their commitment to journalistic integrity.

9. Optimize for Mobile Accessibility:

Recognize the prevalence of mobile device usage. Businesses should optimize their content for mobile accessibility, ensuring a user-friendly experience on smartphones and tablets.

10. Stay Responsive to Audience Needs:

Success involves staying responsive to audience needs. Regularly gather feedback, conduct market research, and adapt products or services based on the evolving interests and concerns of the target audience.

Despite this, consider a different strategy for monetizing your online audience, potentially leading to greater satisfaction.

Launching your multi-brand marketplace on Vendo holds the potential to substantially increase your affiliate sales commission – at least tripling it to an impressive 20-30%.

Vendo goes beyond traditional affiliate links by fostering extended visitor engagement, preserving customer data for email list growth, and maximizing upselling opportunities. It's the all-in-one solution for a successful marketplace.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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