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Case Study
Feb 2, 2024

The Commercial Appeal Affiliate Revenue Success Tripled

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The Commercial Appeal is a newspaper based in Memphis, Tennessee, with a rich history of providing news and information to the local community. As a reputable source of journalism, The Commercial Appeal covers a wide range of topics, including local news, politics, business, sports, and cultural events.

For the most current and accurate information, including news coverage and any recent developments, it is recommended to visit The Commercial Appeal's official website or access the print version of the newspaper. Newspapers often play a vital role in keeping communities informed about local, national, and international events.

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Success factors for The Commercial Appeal

Quality Journalism: Maintain a commitment to quality journalism, including accurate reporting, in-depth analysis, and ethical news coverage to build trust and credibility among readers.

Audience Engagement: Foster meaningful audience engagement through interactive content, community involvement, and responsive communication channels to build a loyal readership.

Digital Innovation: Embrace digital innovation and multimedia storytelling to deliver engaging and immersive content experiences across digital platforms.

Local Relevance: Provide locally relevant content that resonates with the community, addresses local issues, and celebrates the diversity and culture of the region.

Community Partnerships: Form partnerships with local organizations, businesses, and community leaders to deepen community connections and support local initiatives.

User Experience: Prioritize user experience in both print and digital formats to ensure easy navigation, readability, and accessibility for readers.

Editorial Expertise: Maintain a team of skilled journalists, editors, and content creators who bring expertise and insight to the publication's content.

Transparency and Accountability: Practice transparency in reporting and hold the organization accountable for ethical standards and responsible journalism.

Revenue Diversification: Explore diverse revenue streams, including advertising, subscriptions, events, and digital products, to ensure financial sustainability.

Adaptability to Industry Trends: Stay adaptable to changing media industry trends, evolving reader preferences, and technological advancements to remain relevant and competitive.

Evaluation of The Commercial Appeal value proposition and audience:

Value Proposition Evaluation:

Quality of Journalism: Assess the quality of journalism, including the accuracy, depth, and relevance of news coverage and editorial content.

Editorial Integrity: Evaluate the publication's commitment to editorial integrity, ethical reporting practices, and transparency in news coverage.

Digital Innovation: Assess the publication's embrace of digital innovation, multimedia storytelling, and user engagement strategies across digital platforms.

Local Relevance: Measure the publication's ability to provide locally relevant content that resonates with the community and addresses local issues and interests.

Community Partnerships: Evaluate the publication's partnerships with local organizations, businesses, and community leaders to deepen community connections and support local initiatives.

Audience Evaluation:

Audience Engagement: Measure the level of audience engagement, including reader interaction, feedback, and participation in community events and initiatives.

User Experience: Assess the user experience provided by The Commercial Appeal in both print and digital formats, including ease of access and readability.

Audience Demographics: Understand the demographic characteristics of The Commercial Appeal's audience, including age, location, and areas of interest.

Audience Feedback and Satisfaction: Gather audience feedback and assess audience satisfaction with the publication's content, features, and user experience.

Suggestions for replicating success

Quality Journalism: Maintain a strong commitment to quality journalism, including accurate reporting, in-depth analysis, and ethical news coverage to build trust and credibility among readers.

Audience Engagement: Foster meaningful audience engagement through interactive content, community involvement, and responsive communication channels to build a loyal readership.

Digital Innovation: Embrace digital innovation and multimedia storytelling to deliver engaging and immersive content experiences across digital platforms.

Local Relevance: Provide locally relevant content that resonates with the community, addresses local issues, and celebrates the diversity and culture of the region.

Community Partnerships: Form partnerships with local organizations, businesses, and community leaders to deepen community connections and support local initiatives.

User Experience: Prioritize user experience in both print and digital formats to ensure easy navigation, readability, and accessibility for readers.

Editorial Expertise: Maintain a team of skilled journalists, editors, and content creators who bring expertise and insight to the publication's content.

Transparency and Accountability: Practice transparency in reporting and hold the organization accountable for ethical standards and responsible journalism.

Revenue Diversification: Explore diverse revenue streams, including advertising, subscriptions, events, and digital products, to ensure financial sustainability.

Adaptability to Industry Trends: Stay adaptable to changing media industry trends, evolving reader preferences, and technological advancements to remain relevant and competitive.

However, there's an alternative avenue for capitalizing on your online audience that may yield positive results.

Building your multi-brand marketplace on Vendo has the potential to triple your affiliate sales commission to an impressive 20-30%.

In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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