Case Study
Oct 5, 2023

Wish multi-vendor marketplace success

Written by, the American online marketplace, has carved a niche in the world of online shopping. With over 1 million merchants showcasing their products directly to consumers on Wish's platform, this San Francisco-based e-commerce company has become synonymous with finding everyday items at incredibly discounted prices. Founded by Pete Szulczewski and Danny Zhang and backed by over $1.6 billion in funding across nine rounds, has redefined the way people shop for deals online.

Creating your very own multi-vendor marketplace, similar to Wish, has never been this accessible and uncomplicated, thanks to Vendo. It empowers you to kickstart your marketplace swiftly, offering products from a multitude of vendors and getting you up and running within days. 

Best of all, you won't have to wrestle with the challenges of inventory management and shipping logistics because Vendo operates seamlessly in a dropshipping model. This way, you can channel your efforts into the essential task of expanding and nurturing your marketplace.


A Short History of was founded in 2010 by Peter Szulczewski and Danny Zhang, with the aim of making e-commerce accessible to everyone, regardless of their budget. The company's name reflects its mission – to fulfill the wishes of shoppers by offering an extensive selection of products at prices that seem almost magical. From its inception, set out to disrupt the traditional retail landscape and democratize shopping on a global scale.

How Grew's remarkable growth can be attributed to several key factors. One of the standout features of the platform is its incredibly vast and diverse product catalog. From fashion to electronics, home decor to beauty products, offers a seemingly endless array of items. This extensive selection caters to a broad audience, making it a go-to destination for budget-conscious shoppers looking for deals.

Additionally, leveraged a unique marketing strategy that included social media advertising, creating a sense of curiosity and anticipation among potential customers. The "blitz pricing" feature, where discounts decrease as more time passes, adds an element of gamification that encourages users to make purchases promptly. This approach has kept customers engaged and returning for more.

What Sets Apart

Affordability's main draw is its unbeatable prices. Shoppers can find products at significantly reduced prices compared to traditional retail stores.


The marketplace offers an astonishing variety of products, ensuring that shoppers can find almost anything they're looking for.

Gamified Shopping

The "blitz pricing" feature and the element of surprise in product listings make shopping on an interactive and entertaining experience.

Global Reach connects buyers and sellers from around the world, offering a diverse selection of products not limited by geographical boundaries.

User Reviews encourages shoppers to leave reviews and ratings, helping other customers make informed decisions.

Why Customers Love

Customers are drawn to primarily for its affordability. The platform allows shoppers to find deals on a wide range of items, making it ideal for budget-conscious consumers. The gamified shopping experience adds an element of fun, and the global marketplace means customers can access unique products from around the world. User reviews provide transparency and build trust, further enhancing the shopping experience.

How to Replicate Its Success

Affordable Pricing

Offer competitive pricing and discounts that resonate with your target audience.

Diverse Product Catalog

Build a diverse product selection to cater to a broad range of customer interests.

Social Media Marketing

Leverage social media advertising to reach and engage with a wider audience.


Implement gamified elements or time-limited offers to create excitement around shopping.

User Reviews

Encourage and showcase customer reviews and ratings to build trust and credibility.

Get started with a marketplace like Wish on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.