Case Study
Dec 21, 2023

Wish mobile shopping app case study

Written by operates as a mobile shopping app and global online marketplace with exciting goods you can afford. You could easily replicate their success by adding in-app shopping to your mobile app with Vendo. Simply add your own marketplace in WebView and let your users shop for amazing products from domestic brands leaving you with a healthy sales commission.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

History of mobile shopping app is an American e-commerce company that was founded in 2010 by Peter Szulczewski and Danny Zhang. The company is headquartered in San Francisco, California, and operates as a marketplace that connects buyers and sellers worldwide.

Initially, the company was launched as an app called "Wish - Shopping Made Fun" in 2011. The app aimed to provide a fun and engaging shopping experience for users by offering a wide range of affordable products. The app quickly gained popularity, and by 2013, it had over 2 million users. 

Over the years, has continued to grow and expand its product offerings. In 2018, the company introduced Wish Express, a two-day shipping service that offers faster delivery times for select products. In the same year, the company also launched Wish Local, a program that allows brick-and-mortar stores to partner with to sell their products on the platform.

In 2019, launched a new feature called Wish Pickup, which allows users to pick up their orders directly from participating stores. The feature aims to provide users with a more convenient and flexible shopping experience. Current Valuation

In 2014, raised $50 million in funding from various investors, including Founders Fund, GGV Capital, and Formation 8. The funding helped the company expand its operations and improve the app's functionality.

Today, is one of the largest e-commerce platforms in the world, with over 500 million downloads worldwide. The company offers a wide range of products across various categories, including fashion, electronics, home decor, and more. With its affordable pricing, user-friendly interface, and personalized recommendations, has become a go-to destination for online shopping enthusiasts.

Main Success Factors of Mobile Shopping App

Affordable Pricing offers products at significantly lower prices compared to traditional retail stores. This attracts price-conscious consumers who are looking for great deals and discounts.

Wide Product Range

The app features an extensive selection of products from various sellers worldwide. This vast product range caters to diverse customer preferences and ensures that users can find almost anything they are looking for.

User-Friendly Interface provides a simple and intuitive interface, allowing users to easily navigate through categories, search for products, and make purchases. The app's user-friendly design contributes to a seamless shopping experience.

Personalized Recommendations 

The app leverages user data and algorithms to offer personalized product recommendations. This helps users discover new items that align with their interests and preferences, enhancing the overall shopping experience.

Secure Payment Options integrates secure payment gateways, ensuring that users can make transactions with confidence. The app supports various payment methods, including credit cards, PayPal, and mobile wallets, catering to different user preferences.

Social Engagement incorporates social features that enable users to share products, create wishlists, and interact with other shoppers. This social engagement fosters a sense of community within the app and encourages users to explore new products.

Efficient Customer Support

The app provides responsive customer support through various channels, such as in-app chat or email. This ensures that users can seek assistance or resolve any issues they encounter during their shopping journey.

Recommendations for Continuous Growth

Continuous Product Expansion

To maintain success, should continue expanding its product range across different categories. Regularly introducing new and trending items will attract more customers and keep existing users engaged.

Enhance Localization Efforts

To cater to a global user base, should focus on improving localization efforts. This includes offering multilingual support, adapting to local payment methods, and tailoring product recommendations based on regional preferences.

Streamline Shipping and Delivery could further optimize its shipping and delivery processes to provide faster and more reliable service. Collaborating with reliable logistics partners and implementing efficient tracking systems will enhance customer satisfaction.

Improve Seller Verification

Ensuring the authenticity and quality of products is crucial for maintaining customer trust. should strengthen its seller verification processes to minimize the risk of counterfeit or low-quality items being sold on the platform.

Enhance App Performance

Continuously optimizing the app's performance, including faster loading times and smoother navigation, will contribute to an improved user experience. Regular updates and bug fixes should be prioritized to address any technical issues.

Leverage Social Media Marketing 

Expanding social media marketing efforts can help reach a wider audience and increase brand visibility. Collaborating with influencers or running targeted ad campaigns on popular platforms can attract new users to the app.

Integrate an eCommerce Marketplace

To maximize Average Revenue Per User (ARPU), could consider integrating an eCommerce marketplace within the app using a WebView. This would allow users to access a wider range of products from third-party sellers without requiring extensive development efforts.

10 Tips to Replicate Wish's E-commerce Success

Offer Competitive Pricing 

Like Wish, focus on providing products at affordable prices. Conduct market research to identify cost-effective sourcing options and negotiate favorable deals with suppliers to offer competitive pricing to customers.

Curate a Diverse Product Range

Build a comprehensive catalog across various categories, ensuring a wide selection of products to cater to different customer preferences. Continuously update and expand your product range to keep up with market trends.

Optimize User Experience

Invest in creating a user-friendly website or app interface. Ensure seamless navigation, fast loading times, and intuitive design. Implement personalized recommendations and search functionality to enhance the shopping experience.

Embrace Mobile Commerce

Develop a mobile app that offers a convenient and optimized shopping experience. Mobile commerce is on the rise, and having a user-friendly app can attract and retain customers.

Focus on Marketing and Branding

Develop a strong brand identity and implement effective marketing strategies to increase brand awareness. Utilize social media, influencer collaborations, and targeted advertising campaigns to reach your target audience.

Prioritize Customer Satisfaction

Provide excellent customer service by promptly addressing inquiries, resolving issues, and ensuring timely delivery. Encourage customer reviews and feedback to build trust and improve the overall shopping experience.

Leverage Data and Analytics

Utilize data analytics to gain insights into customer behavior, preferences, and trends. Use this information to optimize product offerings, marketing strategies, and operational decisions.

Foster a Community

Create a sense of community among your customers through social media engagement, loyalty programs, and exclusive offers. Encourage user-generated content and word-of-mouth marketing.

Continuously Innovate

Stay ahead of the curve by embracing new technologies and trends in e-commerce. Explore features like augmented reality (AR), virtual try-on, or personalized product recommendations to provide a unique and engaging shopping experience.

Expand Globally

Consider expanding your operations to international markets to reach a broader customer base. Adapt your strategies to cater to the specific needs and preferences of each market.

Maximize your mobile app ARPU with Vendo by letting your users shop amazing products from domestic brands. Triple any affiliate sales commission out there elevating it to 20-30%. That’s 3-5x more than with most affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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