Case Study
Nov 10, 2023

Wish marketplace affiliate program

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Wish is an online marketplace that connects shoppers with a wide range of inexpensive and often unbranded products, including clothing, electronics, and home goods, offering discounted prices and deals. If you’re looking for a Wish affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

With Vendo, creating your multi-vendor marketplace is now effortless and budget-friendly. Start your sales journey with products from a variety of vendors soon, bypassing inventory and shipping issues. And the sales commissions hover around 20-30% instead of 5%.


Vendo is your ultimate choice for comprehensive marketplace services, providing an automated operational platform, a range of brand options or the ability to include your own, tools for merchandising and marketing, sales across different channels (including website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Wish Marketplace Success Factors

Wish, an American online e-commerce platform known for its highly affordable products and unique shopping experience, has had a significant impact on the online retail market. Here's a brief summary of the key factors behind Wish's success:

  • Focus on Price Over Experience: Unlike other e-commerce platforms that prioritize the shopping experience, Wish concentrated on offering discounted and unbranded items, mainly through browsing rather than search. 
  • Strong Mobile App Presence: Wish's mobile apps on Android and iPhone consistently rank at the top for all shopping apps, surpassing others like Amazon and eBay. The app focuses more on a browsing experience, encouraging users to explore deals in a more habit-forming and entertaining manner.
  • Use of Data for Personalization: Wish employs big data technology to deliver a personalized shopping experience. This involves using customer browsing habits, social profiles, and ad view history to make recommendations, different from other platforms that suggest items typically purchased together.
  • Significant Revenue Generation: Despite facing competition from Chinese e-commerce platforms like Alibaba and Taobao, Wish has maintained a strong revenue stream. As of 2021, their revenue was reported at $1.74 billion, with expectations of revenue growth by 8% through 2025.
  • Reinvention and Customer Trust: Recently, Wish has been undergoing a massive turnaround plan, including a revamp of its logo and in-app browsing experience, and a comprehensive overhaul of its merchant network to improve product quality. This transition is a response to challenges, including a decline in stock value and revenue in recent years.

Wish Affiliate Program

The Wish Affiliate Program offers a unique opportunity for affiliates, particularly those who cater to audiences interested in a wide range of low-priced products. Here are some key aspects of the program:

  • Commission Structure: Affiliates earn a commission of $0.01 per click on average, with a 10% sales commission on products sold through their affiliate links. However, this commission rate is relatively low compared to other affiliate programs.
  • Cookie Duration: The program has a short cookie duration of just one day, which is considerably less than many other affiliate programs.
  • Payment Details: The payment threshold for the program is $10, and payments are made either through PayPal or bank account. The payment timeline is 30 days.
  • Product Categories and Array: Wish's affiliate program covers a vast array of products, including electronics, jewelry, home décor, and more. The platform is known for offering products at prices significantly lower than typical retail, sometimes by 50-80%.
  • High Acceptance Rate: The program has a high acceptance rate of around 95%, making it accessible to many potential affiliates.

Get started with a marketplace like Wish on Vendo. Get 3-5x higher sales commission!

With Vendo, creating your multi-vendor marketplace is now effortless and budget-friendly. Start your sales journey with products from a variety of vendors soon, bypassing inventory and shipping issues. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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