Case Study
Oct 12, 2023

Walmart marketplace affiliate program

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Walmart is a multinational retail corporation headquartered in the United States, operating a chain of discount department stores, hypermarkets, and grocery stores, known for offering a wide range of products at affordable prices. If you’re looking for a Walmart affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Launching a multi-vendor marketplace is hassle-free and economical with Vendo. Start your business featuring products from various vendors quickly, without worrying about inventory or shipping details. And the sales commissions hover around 20-30% instead of 4-18%.


Opt for Vendo as a comprehensive solution for marketplace needs, providing an automated platform for daily tasks, a catalog of brands or the ability to invite your own, merchandising and marketing tools, various sales channels (website, emails, SMS, mobile app, social media), and regular support for marketplace growth.

Walmart Marketplace Success Factors

Walmart Marketplace has become a significant e-commerce platform, leveraging the vast reach of one of the world's largest retailers. Here's a summary of its success story:

Extensive Product Selection: hosts over 170 million SKUs, with more added daily, offering an expansive range for customers and opportunities for sellers​​.

  • Seller Ecosystem: Sellers have access to a suite of tools and features designed to cater to every phase of the customer journey, enhancing their ability to sell and succeed​​.
  • Increased Visibility: The use of Walmart Connect and sponsored campaigns helps sellers drive awareness and demand amidst a vast product assortment, with a significant 136% increase in advertisers​​.
  • Optimized Listings: Tools like the Listing Quality Dashboard and Pro Seller Badge help sellers optimize their product pages and gain customer trust, crucial for standing out in a crowded marketplace​​.
  • Competitive Pricing and Fulfillment: Walmart's EDLP strategy and tools like the Repricer tool, along with fast and free shipping options through Walmart Fulfillment Services, enhance seller conversion rates and customer satisfaction​​.
  • Post-Purchase Excellence: Programs like WFS and Enhanced Returns ensure fast, reliable delivery and easy returns, increasing customer satisfaction and loyalty​​.
  • Continuous Optimization: Walmart encourages sellers to continuously optimize their catalog and operations, supporting growth and customer satisfaction in the competitive e-commerce landscape​​.

Walmart Affiliate Program

Affiliates are an integral part of Walmart's online retail strategy, providing mutual benefits by expanding reach and sharing profits. Here's how it works and who can benefit:

  • Beneficiaries: Content creators, bloggers, and website owners looking to monetize their traffic can benefit from the Walmart Affiliate Program​​.
  • Commission on Sales: Affiliates earn about 4% commission on each eligible sale made through their referrals​​.
  • Free to Join: The program is accessible to all with no joining fee, making it easy for anyone to start earning commissions​​.
  • LinkShare Tracking: Utilizing LinkShare, Walmart tracks all sales, impressions, click-throughs, and commissions, ensuring accurate tracking of affiliate contributions​​.
  • Regular Updates: Affiliates receive weekly newsletters with banners and text links, plus access to archived materials to keep their content fresh and engaging​​.
  • Custom Links: Affiliates can generate specific text links for any item on Walmart, allowing for targeted promotions and increased relevance to their audience​​.

Get started with a marketplace like Walmart on Vendo. Get 3-5x higher sales commission!

Launching a multi-vendor marketplace is hassle-free and economical with Vendo. Start your business featuring products from various vendors quickly, without worrying about inventory or shipping details. And the sales commissions hover around 20-30% instead of 4-18%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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