Case Study
Jan 8, 2024

TickPick eCommerce case study and how to start a look-alike marketplace

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TickPick is a ticket marketplace where customers can buy and sell event tickets, including concerts, sports events, theater shows, and more, all while enjoying a transparent pricing model with no hidden fees. If you want to launch a similar e-commerce business using a marketplace approach, Vendo simplifies the process by helping you provide a wide range of high-quality products from numerous outstanding brands. 

With Vendo's platform, you can swiftly establish a marketplace that closely resembles proven models, getting it operational within days. Vendo handles the complexities of managing inventory and shipping logistics, freeing you up to concentrate on what truly matters - delivering exceptional service to your valued customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

TickPick: Revolutionizing the Ticket Marketplace

TickPick is a game-changer in the world of ticket marketplaces, dedicated to simplifying the ticket-buying experience for sports, concerts, and live events. Their platform was purpose-built to rid the market of overpriced tickets that often confuse buyers. TickPick takes a unique approach by presenting ticket options in a straightforward manner, ranking them based on both price and quality. This innovative approach empowers customers to easily identify and choose the best-suited ticket, making the ticket-buying process efficient and hassle-free.

TickPick's Best Selling Product Categories and Success Factors

1. Sports Tickets: TickPick offers a wide range of sports tickets, from major league games to college sports events, catering to sports enthusiasts.

  • Example: NFL football tickets, NBA basketball tickets, and MLB baseball tickets.

2. Concert Tickets: Music lovers can find tickets to their favorite artists and bands, including concerts of various genres from pop to rock to hip-hop.

  • Example: Tickets to Taylor Swift's world tour, Rolling Stones' concert, or a local indie band performance.

3. Theater Tickets: TickPick provides access to theater productions, including Broadway shows, plays, and musicals, allowing customers to enjoy the performing arts.

  • Example: Tickets to "Hamilton" on Broadway or a local theater production.

4. Comedy Show Tickets: Customers can also purchase tickets to comedy shows featuring popular comedians and stand-up acts, bringing laughter to their evenings.

  • Example: Tickets to a Kevin Hart comedy show or a local comedy club event.

Success Factors for Replication:

  • Transparent Pricing: Adopt a pricing model that eliminates hidden fees and provides customers with clear and transparent ticket costs. This approach builds trust and ensures customers know exactly what they are paying for.
  • User-Friendly Interface: Create an intuitive and user-friendly website or app that simplifies the ticket-buying process. Make it easy for customers to search, select, and purchase tickets with a few clicks.
  • Ranking System: Implement a ranking system that considers both price and quality when listing ticket options. This allows customers to make informed decisions quickly and efficiently.
  • Diverse Inventory: Offer a diverse range of tickets across various categories to cater to a wide audience of sports fans, music enthusiasts, theatergoers, and more.
  • Customer Reviews: Incorporate customer reviews and ratings to provide valuable insights into the ticket-buying experience and build credibility.
  • Mobile Accessibility: Ensure your platform is mobile-responsive, as many customers prefer to purchase tickets via their smartphones, especially while on the go.
  • Exceptional Customer Service: Provide excellent customer support to address inquiries, concerns, and issues promptly, enhancing the overall buying experience.
  • Marketing and Promotion: Invest in marketing strategies to increase brand visibility and attract a loyal customer base through targeted advertising, email campaigns, and social media promotion.

By embracing these success factors and focusing on delivering a transparent and user-friendly ticket marketplace, aspiring e-commerce businesses can aim to replicate the achievements of TickPick. Providing customers with a seamless and enjoyable ticket-buying experience is key to building trust and fostering long-term success in the competitive ticketing industry.

Get started with a look-alike marketplace like TickPick on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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