Case Study
Dec 14, 2023

THREDUP Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a marketplace where you can buy used (pre-owned, pre-loved) clothes. If you want to start your own circular fashion online marketplace, check out Vendo. With Vendo, you can get your marketplace up and running super quick, in just a few days. You can sell products from domestic brands without worrying about managing a dozens of inventory or dealing with shipping. Vendo handles the tough stuff, so you can have fun making your marketplace cool and unique.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

THREDUP Multi-vendor Marketplace Focusing on its Affiliate Program: The Thrifty Fashion Revolution started as a small idea but quickly turned into a huge hit. It's an online marketplace where people buy and sell secondhand clothes. The cool part? They're all about being eco-friendly and keeping fashion affordable. They've got millions of items listed and a growing customer base that's super into sustainable fashion.

A Closet Full of Choices

The key to ThredUP success? Tons of choices. They have clothes from over 35,000 brands, so there's something for everyone. Whether you're looking for a fancy dress or comfy jeans, they've probably got it. This variety keeps shoppers coming back and helps ThredUP stand out in the crowded world of online fashion.

Green is the New Black

Sustainability is their big thing. By selling secondhand clothes, ThredUP helps reduce waste and gives clothes a second life. This eco-friendly approach attracts customers who want to shop smart and save the planet. It's a win-win: save money and help the environment.

Earning While Sharing: The Affiliate Program

ThredUP has an affiliate program where people can make money by promoting their products. If you have a blog or a social media following, you can share links to their clothes. When someone buys through your link, you get a commission. It's a great way for ThredUP to get more customers and for affiliates to earn some cash.

Your Turn to Thrive

Want to replicate ThredUP success with your own marketplace? Focus on offering a wide range of products, like they do with their huge clothing selection. Embrace something important like sustainability. And consider starting an affiliate program to spread the word. Keep your customers' needs in mind, and you could be the next big name in online marketplaces.

Get started with a marketplace like ThredUP on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.