Case Study
Oct 24, 2023

ThredUp marketplace affiliate program

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ThredUp is an online consignment and thrift store that allows users to buy and sell secondhand clothing, shoes, and accessories for women and children. It operates as a marketplace for pre-owned fashion items, providing an easy platform for individuals to declutter their closets by selling items they no longer need and for buyers to shop for quality secondhand clothing at discounted prices.

If you’re looking for a ThredUp affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

With Vendo, you can easily and affordably start a multi-vendor marketplace. Begin your journey of featuring products from multiple vendors quickly, and say goodbye to the troubles of inventory and shipping.


Vendo offers a complete solution for all your marketplace requirements, featuring an automated platform for operations, a catalog of brands or the option to add your own, merchandising and promotional tools, sales across various channels (your website, emails, SMS, mobile app, social media), and continuous support for growing your marketplace.

ThredUp Marketplace Success Factors

Here are the key reasons behind ThredUp's marketplace success:

  • Market Expansion: ThredUp emerged as a leading online resale platform for apparel, accessories, and shoes. 
  • Resale Volume: The company's annual Resale Report showcased the growth of the secondhand market, affirming its leadership. 
  • Financial Success: ThredUp's financial results reflected the thriving resale market, attracting a surge in active buyers and revenue across operations and technology. 
  • Consumer Trust: Offering quality second-hand items ensured consumer confidence, driving repeat business and positive reviews.
  • Tech Integration: Leveraging technology for user-friendly interfaces and efficient operations enhanced customer experience and seller engagement.
  • Strategic Vision: Constantly analyzing consumer trends and innovating business strategies helped ThredUp stay ahead in the dynamic resale market.
  • Expansion Initiatives: Expanding product categories and services broadened the customer base and diversified revenue streams.

ThredUp Affiliate Program

ThredUp's Affiliate Program stands out with key features:

  • Commission Structure: Offering commissions per sale, affiliates can earn up to 5% on referred sales.
  • Referral Policy: Credits expire after 30 days and are capped, encouraging timely promotion.
  • Product Focus: Affiliates promote discounted women's, junior's, and kids' clothing, aligning with ThredUp's market niche.
  • Range of Items: With thousands of branded items at up to 80% off retail prices, the program offers a vast inventory for promotion.
  • Platform Accessibility: ThredUp's technology integrates across sites, apps, and social networks, simplifying affiliate engagement.

Get started with a marketplace like ThredUp on Vendo!

With Vendo, you can easily and affordably start a multi-vendor marketplace. Begin your journey of featuring products from multiple vendors quickly, and say goodbye to the troubles of inventory and shipping.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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