Case Study
Oct 2, 2023

TEMU multi-vendor marketplace success

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Temu is a highly succesful online marketplace that expanded its presence internationally, launching in the United States, Canada, Australia, New Zealand, and several European countries, achieving high download rankings in various regions, reflecting its rapid global growth in the e-commerce industry.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


Temu marketplace

Temu, an online marketplace headquartered in Boston, is a subsidiary of the Chinese e-commerce giant PDD Holdings Inc. PDD Holdings is a registered company in the Cayman Islands and also owns Pinduoduo, a popular online commerce platform in China. Temu operates as a platform that connects buyers with China-based vendors, allowing them to sell and ship products directly to customers without relying on intermediaries. This direct-to-consumer model is aimed at increasing affordability for buyers.

Temu low prices

One of Temu's notable business strategies is to offer heavily discounted goods, and it primarily sources products from China. The platform is known for voluntarily lowering its profit margins on delivery and sellers' end to enlarge its customer base. Temu also employs marketing tactics like online advertising campaigns on platforms such as Facebook and Instagram to attract users.

Temu history

The platform has faced some challenges, including complaints about scammy listings, damaged and delayed deliveries, incorrect orders, and a lack of customer service, similar to issues reported with other online marketplaces like Wish. There were also concerns raised about privacy rules and data usage, with Apple noting that Temu had violated its privacy rules. However, Temu acknowledged these mistakes and took steps to rectify them.

Temu success

Temu launched its platform in the United States in September 2022, quickly becoming one of the most frequently downloaded apps in the country by the end of that year. In February 2023, Temu expanded its operations to Canada and aired a Super Bowl ad, further increasing its visibility. Over the following months, Temu continued its international expansion, launching in Australia, New Zealand, France, Germany, Ireland, Italy, the Netherlands, Spain, and the UK. It also achieved high download rankings in various countries, as reported by Similarweb.

Overall, Temu's journey reflects its rapid growth as a global e-commerce player, despite some initial challenges and concerns.

Get started with a marketplace like TEMU on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to  your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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