Case Study
Dec 19, 2023

STORENVY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a cool and eclectic marketplace where independent brands and artists showcase and sell their unique products. It's the perfect spot to discover something new and awesome! Planning to start your own marketplace? Vendo is a great choice for its simplicity and cost-effectiveness. 

Vendo enables you to establish your marketplace swiftly, showcasing premier domestic brands, all while relieving you of the hassles of handling inventory and shipping. With Vendo managing these operational aspects, you're free to customize and refine your marketplace's unique appeal.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Marketplace Success Story

The Birth of a Unique Marketplace

Storenvy, founded in 2010 by Jon Crawford, revolutionized the e-commerce space by making it more accessible and human. It was established with the vision of helping independent businesses overcome the challenges of setting up online stores. Crawford's passion for a more authentic, community-driven shopping experience led to the creation of Storenvy, now a home for over 50,000 unique and original businesses and artists. The platform allows these creators to showcase their products ranging from music to art and fashion on their own branded websites and through the Storenvy Marketplace​​​​.

Impressive Growth and Expansion

Since its inception, Storenvy has shown remarkable growth. The platform has achieved more than $2.5 million in monthly sales, with over 1 million registered shoppers and more than one million available products. Each month, Storenvy adds over 50,000 new products, and the platform receives over 1.5 million "Envies" per month, a testament to its engaged and active user base​​.

Empowering Small Businesses and Entrepreneurs

Storenvy stands out as an American eCommerce platform that empowers small businesses and entrepreneurs. It offers tools for store customization, various payment solutions, and features like promotions, custom coupon codes, and analytics. This approach helps businesses easily start and manage their online stores, attract customers, and handle transactions with ease​​​​.

Challenges and Opportunities

Despite its success, Storenvy has faced its share of challenges, including customer complaints about slow delivery times and issues with returns or exchanges. However, most customers report satisfaction with the platform, indicating that Storenvy remains a great option for those starting their own business​​.

Repeating Storenvy Success

To replicate Storenvy success in a new marketplace, focus on:

  • Empowering Individual Sellers: Provide tools and resources to help small businesses and independent creators easily start and manage their online stores.
  • Community-Driven Approach: Foster a platform that values authenticity, creativity, and community engagement.
  • Diverse Product Offerings: Aim for a wide variety of unique products to attract a broad customer base.
  • User-Friendly Features: Implement features that facilitate ease of use for both sellers and buyers, such as customizable stores, analytics, and payment processing.
  • Addressing Challenges Head-On: Be prepared to address operational challenges like delivery and customer service to maintain trust and reliability.

In summary, Storenvy success story in the marketplace is driven by its commitment to empowering small businesses, fostering a community-driven shopping experience, and continuously addressing and overcoming operational challenges. These elements can serve as a blueprint for anyone looking to start a new successful marketplace.

Get started with a marketplace like Storenvy on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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