Case Study
Aug 13, 2023

StockX marketplace affiliate program

Written by is an online marketplace primarily known for its unique approach to buying and selling sneakers. It operates similarly to a stock market, where the prices of sneakers, streetwear, electronics, and collectibles fluctuate based on real-time market demand and supply. If you're interested in the StockX affiliate program, consider creating your marketplace where you can earn sales commissions that are 3-5 times higher. Here's how to get started.

Setting up your multi-vendor marketplace is more accessible and economical with Vendo. Embark on selling products from diverse vendors swiftly, eliminating inventory and shipping hassles.


With Vendo, you get a complete package for marketplace needs, including an automated system for everyday operations, a variety of brands or the opportunity to add your own promotional and merchandising tools, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support to enhance your marketplace.

StockX Marketplace Success Factors

Here are the key reasons behind StockX’s success in the online marketplace:

  • Timely Launch and Sneaker Culture Focus (2015): Capitalizing on the rising popularity of sneaker culture on social media, StockX focused on high-demand footwear, expanding later to streetwear, watches, handbags, and electronics​​.
  • Unique 'Bid and Ask' Marketplace Model: The platform operates like a stock market, with buyers posting bids, sellers posting asks, and transactions occurring when prices match. This innovative approach, along with detailed trend analytics, provided valuable insights for both buyers and sellers​​.
  • Founder's Vision and Data-Driven Approach: Josh Luber, co-founder of StockX, leveraged his passion for sneakers and expertise in data organization to transform a basic price chart into a sophisticated, data-driven marketplace​​.
  • Impressive Financial Growth: By 2021, StockX had generated over $400 million in revenue, with a valuation of $3.8 billion and a gross merchandise volume of $1.8 billion in 2020. The platform saw a more than 90% increase in global active buyers during the same year​​.
  • Innovative Future Strategies: StockX's future includes initial product offerings (IPOs) in collaboration with major brands, using Blind Dutch Auctions to provide access to exclusive items. The platform continues to evolve, creating an engaging retail experience based on dynamic pricing and supply-demand economics​​.

StockX Affiliate Program

The StockX Affiliate Program offers a unique opportunity for affiliates to earn commissions by promoting products from their marketplace. Here are five key aspects of the program:

  • Commission Rates:
  • Sneakers, Streetwear, & Collectibles: 3% for new customers, 1% for returning customers
  • Watches & Handbags: 4% for new customers, 2% for returning customers
  • 15-Day Conversion Window: Affiliates earn commissions on any bid that leads to a sale within 15 days of the initial click.
  • Earning Potential: High Average Order Values in each category can lead to more substantial commissions for affiliates.
  • Resources and Support: StockX offers monthly newsletters with updates on top-selling products new releases, and a dedicated Affiliate Team for assistance.
  • Easy Start-Up Process: Affiliates sign up through Impact, a platform that manages the program and can easily generate tracking links for specific products.
If you're interested in the StockX affiliate program, consider creating your marketplace where you can earn sales commissions that are 3-5 times higher. Here's how to get started.

Get started with a marketplace like StockX on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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