Case Study
Sep 4, 2023

Saucey mobile shopping app case study

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Saucey has transformed alcohol purchasing through its mobile app. Identifying a market gap, the founders capitalized on the rising demand for on-demand alcohol services. Want to unlock eCommerce revenue for your mobile app? Add in-app shopping to your app using Vendo.

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Saucey mobile shopping app success story 

Since its inception, Saucey has grown significantly, starting in Los Angeles and expanding to major U.S. cities. The founders' innovative delivery approach and strategic partnerships with local liquor stores have played a pivotal role in Saucey's success, establishing its niche in the competitive on-demand delivery market.

Strategic Partnerships's success is significantly attributed to its strategic partnerships with local liquor stores, ensuring a diverse range of alcohol products and efficient deliveries. These collaborations contribute to a positive customer experience.

User-Friendly Interface

The success of is rooted in its user-friendly interface, providing a seamless ordering process and making it easy for customers to browse, order, and track deliveries. Emphasizing a positive user experience has played a crucial role in attracting and retaining a large customer base.

Compliance with Regulations places a strong emphasis on complying with local and state alcohol regulations, building trust with consumers and regulatory authorities. This commitment ensures the platform operates within the legal framework, vital for avoiding legal challenges and establishing reliability.

Technological Innovation

Leveraging technology is a key factor in's success, with advanced features like real-time order tracking enhancing the customer experience. Continuous investment in technology keeps the platform competitive and aligns it with evolving user expectations.

Wide Geographic Coverage's success is attributed to its expansion strategy, starting in Los Angeles and expanding to major cities across the United States. This wide geographic coverage increases accessibility, making a go-to choice for consumers seeking alcohol delivery.

Customer Trust and Brand Reputation

Building and maintaining customer trust is crucial for's success. The platform's commitment to quality service, on-time deliveries, and product authenticity contributes to a positive brand reputation, reinforced by word-of-mouth and customer reviews.

Adaptability and Market Understanding's success is rooted in its adaptability and understanding of market trends, demonstrating the ability to evolve with changing consumer preferences and industry dynamics. Whether through new products, services, or technological enhancements, remains ahead of the curve, ensuring continued relevance in the market.

Suggestions for replicating Saucey’s mobile shopping app success:

Market Expansion: Identify untapped markets and strategically expand the app's services to additional cities and regions.

Diversification of Products: Consider expanding the product offerings beyond alcohol, such as mixers, snacks, and party supplies, to increase the average transaction value.

Subscription Models: Introduce subscription plans for frequent users, offering benefits like discounted delivery fees or exclusive deals to encourage customer loyalty.

Enhanced Marketing Strategies: Invest in targeted marketing campaigns through social media, influencers, and partnerships to increase brand visibility.

Data Analytics: Leverage data analytics to gain insights into consumer preferences and behavior, enabling personalized marketing and product recommendations.

Enhanced Technology Integration: Continuously invest in technology to improve app functionality, such as AI-driven recommendations and augmented reality features for virtual product experiences.

Customer Loyalty Programs: Introduce a loyalty program with rewards for repeat customers, encouraging them to choose Saucey over competitors.

Corporate Partnerships: Explore partnerships with event organizers, restaurants, and entertainment venues to create synergies and cross-promotional opportunities.

Sustainability Initiatives: Implement environmentally friendly practices, such as eco-friendly packaging and delivery methods, to appeal to environmentally conscious consumers.

Global Expansion: Assess the feasibility of expanding beyond the United States, targeting international markets with similar demographics and regulatory frameworks.

Boost your mobile app's Average Revenue Per User (ARPU) using Vendo, where your users can discover and shop a wide range of exceptional products from local brands. Increase your affiliate sales commission by three to five times the industry average, reaching an impressive 20-30% commission rate.

Get started with a marketplace like Saucey on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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