Case Study
Dec 9, 2023

Reverb multi-vendor marketplace case study and how to start your own

Written by is a cool online marketplace where you can find all sorts of musical gear - new, used, and even vintage stuff. It's a great spot for musicians and collectors to buy and sell instruments. With Vendo, you may easily set up your own online marketplace and repeat Reverb’s success. With Vendo, you can start selling stuff quickly, often in just a few days. Plus, you won't have to stress about the complicated stuff like keeping track of inventory or sorting out shipping, which makes jumping into the marketplace scene a lot smoother and more efficient.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Reverb's Multi-Vendor Marketplace Success Story and Affiliate Program

1. The Launch and Niche Focus hit the scene in 2013, focusing on something pretty specific: new, used, and vintage musical gear. This niche focus made it stand out. Instead of being a marketplace for everything, they zeroed in on music lovers, musicians, and collectors. This specialization quickly caught the attention of the music community.

2. Rapid Growth and Community Building

In just a few years, Reverb became a big player. We're talking about millions of listings and users. By 2020, it had become a go-to spot for over half a million active sellers and even more buyers. The key? They built a community, not just a marketplace. They connected with musicians and gear enthusiasts, creating a place that understood and catered to their specific needs.

3. User-Friendly Platform and Expanding Inventory

Reverb made their platform super easy for both buyers and sellers. They included features like detailed search filters and a straightforward listing process. Plus, they kept expanding their inventory. From guitars to drum kits to rare vintage finds, Reverb had it all, attracting an even broader range of users.

4. Content and Resources

It wasn’t just about buying and selling. Reverb loaded up on content – like articles, videos, and tips for musicians. This made it more than a marketplace; it was a resource. By offering value beyond transactions, they kept users coming back.

5. Acquisition and Continued Growth

In 2019, Etsy, another big name in online marketplaces, bought Reverb. This move brought even more resources and growth opportunities, helping Reverb continue its upward trajectory in the competitive online marketplace.

Reverb Affiliate Program

Reverb’s affiliate program is all about helping websites, especially those focused on music, earn some cash. If you've got a blog, YouTube channel, or social media presence related to music, you can promote items from Reverb. When someone buys something through your link, you get a cut. It's a win-win – you make money, and Reverb gets more customers.

Replicating Reverb's Marketplace Success

1. Find Your Niche

Like Reverb, focus on a specific niche. This helps you stand out and attract a dedicated customer base. It’s about being the go-to place for something particular.

2. Build a Community

Don’t just sell products; create a community around your marketplace. Engage with your users, understand their interests, and provide content that resonates with them.

3. Keep It User-Friendly

Make sure your platform is easy to use. A smooth, hassle-free experience keeps both buyers and sellers happy.

4. Offer More Than Just Products

Provide valuable content and resources. This can be articles, tutorials, or forums. It makes your marketplace a regular destination, not just a shop.

5. Be Open to Growth and Partnerships

Stay open to opportunities like partnerships or acquisitions. These can provide the resources and exposure needed to scale up.

In a nutshell, find your special thing, build a community around it, make your site easy and enjoyable to use, offer extra value, and stay open to growth opportunities. That’s a basic recipe following Reverb’s footsteps for your own marketplace success!

Get started with a marketplace like Reverb on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.