Case Study
Aug 22, 2023

Reverb marketplace affiliate program

Written by is an online marketplace specializing in buying and selling new, used, and vintage musical instruments and gear. It provides a user-friendly platform for both individual sellers and music stores to list their products, fostering a community-driven experience.

If you're interested in the Reverb affiliate program, think about creating your marketplace where you could earn 3-5 times more in sales commissions. Here's the way to do it.

Starting your multi-vendor marketplace can be simple and affordable with Vendo. You can begin selling products from a range of vendors promptly, without the burden of inventory management and shipping.


Vendo is your comprehensive marketplace resource, providing an automated operational platform, a selection of brands or the ability to introduce your own, tools for merchandising and marketing, options to sell across various channels (website, email, SMS, mobile app, social media), and consistent support for scaling up your marketplace business.

Reverb Marketplace Success Factors

Here are the key reasons behind's marketplace success story:

  • Launch and Founder's Vision (2013): Created by David Kalt, a music store owner in Chicago, Reverb was designed to address the challenges musicians faced in selling instruments online. The goal was a more musician-centric platform.
  • Community and Content Focus: Reverb distinguished itself by fostering a strong community of musicians and offering rich content like guides and videos, which helped rapidly grow its user base.
  • Attractive Pricing Structure: The platform charged a low sales commission (initially 3.5%), significantly lower than other online marketplaces, attracting a large number of sellers and buyers.
  • Financial Growth: By 2017, Reverb saw 10 million monthly visitors and processed over $1 billion in sales. Its success led to an acquisition by Etsy in 2019 for $275 million.
  • Affiliate Program: Reverb's affiliate program allows individuals and organizations to earn commissions by promoting products, offering competitive rates, and leveraging its extensive inventory to benefit affiliates and support the music community.

Reverb Affiliate Program

Reverb's Affiliate Program is designed for those who want to earn commissions by promoting the platform's products and services. Here are five key aspects of the program:

  • Commission on Sales: Affiliates earn a 1% commission on every physical purchase made through their referral links on Reverb​​.
  • Bonus for New Users: For every new buyer or seller referred who completes their first transaction on Reverb, affiliates receive a $5 bonus​​​​.
  • Cookie Duration: The program has a 7-day cookie length, allowing affiliates to earn commissions on purchases made within a week of a user clicking their link​​​​.
  • Higher Commissions on Digital Products: Affiliates can potentially earn between 5-10% on digital purchases, such as software and plugins​​​​.
  • Return Policy Impact: If a product purchased through an affiliate link is returned, it may affect the commission, as earnings are based on confirmed purchases​​.
If you're interested in the Reverb affiliate program, think about creating your marketplace where you could earn 3-5 times more in sales commissions. Here's the way to do it.

Get started with a marketplace like Reverb on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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