Case Study
Dec 21, 2023

PROVI Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an innovative online marketplace streamlining the beverage industry, making it easier for bars, restaurants, and retailers to order alcohol from a wide range of suppliers. It's the go-to solution for simplifying and enhancing the beverage procurement process. Launching a marketplace? Vendo is an excellent option, famed for its straightforward interface and economic viability. 

Vendo platform facilitates the establishment of your marketplace, permitting you to present prominent domestic brands and manage inventory and shipping seamlessly. With Vendo overseeing the operational elements, you're free to devote your energy to developing a unique and attractive marketplace that caters to your customers' tastes.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Pioneering Success in the Beverage Marketplace

Refreshing the Beverage Industry, an online marketplace revolutionizing the beverage industry, boasts an inspiring success story worth toasting to. Launched in 2016, this platform has become a go-to marketplace for bars, restaurants, and retailers, with annual revenues surpassing $100 million.

Numbers That Satisfy Thirst

At the core of triumph is its ability to quench the industry's thirst for efficiency. The marketplace hosts over 6,000 distributors offering more than 10,000 unique products. These impressive numbers not only reflect its market presence but also highlight its financial achievements.

Affiliate Program: Brewing Partnerships affiliate program has been a vital ingredient in their journey. Collaborating with industry experts, beverage bloggers, and hospitality influencers, they offer competitive commissions for promoting their platform and products. This strategic partnership has not only broadened their reach but also fueled substantial sales growth.

Recipe for Marketplace Success

To replicate marketplace achievements, consider these key ingredients:

  1. Niche Specialization: Focus on a specific industry, like the beverage sector, to serve a dedicated and thirsty audience.
  2. Vast Product Selection: Offer a comprehensive range of high-quality products to cater to diverse needs.
  3. Affiliate Marketing: Develop a robust affiliate program to forge partnerships and expand your marketplace's reach within your industry.
  4. Efficiency and Convenience: Prioritize an efficient and user-friendly experience for your customers.
  5. Community Engagement: Foster a sense of community among your users to drive loyalty and word-of-mouth marketing. Cheers to Beverage Marketplace Success

In conclusion, marketplace success underscores the significance of niche specialization, a vast product selection, and a thriving affiliate program. By applying these strategies while personalizing them to your marketplace's unique identity, you can raise a glass to creating a marketplace that quenches the industry's thirst for efficiency and delivers refreshingly impressive results.

Get started with a marketplace like Provi on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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