Case Study
Dec 21, 2023

PREP SPORTSWEAR Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, provides a platform for customized school and team apparel, offering a convenient and personalized marketplace experience for students, alumni, and sports enthusiasts. If you're considering launching your own marketplace, Vendo stands out as a superb choice, renowned for its intuitive interface and cost-effectiveness. 

Vendo platform simplifies the process of setting up your marketplace, allowing you to showcase well-known domestic brands while efficiently handling inventory and shipping logistics. With Vendo managing the operational aspects, you can concentrate your efforts on crafting a distinctive and appealing marketplace that effectively engages with your desired customer demographic.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Scoring Big in the Custom School and Team Apparel Marketplace

Tailored for Success, an online marketplace specializing in customized school and team apparel, has carved an impressive success story that offers valuable insights for aspiring marketplace entrepreneurs. Since its inception, this platform has become the go-to marketplace for students, alumni, and sports enthusiasts, generating an annual revenue that surpasses $40 million.

Numbers That Speak Volumes

At the heart of's triumph is its dedication to personalization. The marketplace boasts over 100,000 schools and teams represented, with millions of customized apparel items sold. These remarkable figures not only underscore its market presence but also highlight its substantial financial achievements.

Affiliate Program: A Winning Team affiliate program has been a game-changer in their journey. By partnering with school organizations, alumni associations, and sports influencers, they offer competitive commissions for promoting their platform and personalized apparel. This strategic partnership has not only broadened their reach but also contributed significantly to sales growth.

Crafting a Winning Playbook

To replicate marketplace accomplishments, consider these strategies:

  • Niche Specialization: Concentrate on a specific niche, such as customized school and team apparel, to cater to a dedicated and enthusiastic audience.
  • Vast Selection: Offer a wide range of customization options, including logos, mascots, and team names, to meet the diverse needs of schools and teams.
  • Affiliate Marketing: Establish a robust affiliate program to collaborate with educational institutions, alumni groups, and sports influencers, expanding your marketplace's reach.
  • User-Friendly Experience: Prioritize an intuitive and convenient platform for customers to create and order customized apparel.
  • Community Engagement: Foster a sense of community among schools, teams, and alumni, encouraging ongoing engagement and loyalty. Where Personalization Meets Marketplace

In conclusion, marketplace success underscores the importance of niche specialization, an extensive product catalog, and a thriving affiliate program. By applying these strategies while adapting them to your marketplace's unique identity, you can aim to create a platform that resonates with students, alumni, and sports enthusiasts, offering customized apparel that scores impressive results in your niche marketplace.

Get started with a marketplace like PrepSportswear on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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