Case Study
Oct 17, 2023

PCMag affiliate revenue success tripled

Written by

PCMag, a distinguished entity in technology journalism, excels in delivering comprehensive coverage and analysis within the tech industry. Capitalizing on its influential standing, PCMag strategically employs affiliate links to effectively engage its broad online audience. With Vendo, PCMag has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content, presenting an innovative pathway for enhanced monetization in the competitive field of media enterprises with a focus on technology journalism.


Unlock the potential of your editorial content with Vendo, the domestic dropshipping marketplace designed to seamlessly embed shoppable products and streamline operations.

Vendo redefines the online marketing landscape by going beyond the ordinary – it captivates visitors, ensures the safety of customer data, and opens doors to lucrative upselling possibilities.

Unlocking Success in Digital Publishing

PCMag, short for "PC Magazine," is a reputable technology media brand that has been providing reviews, analysis, and insights into the world of technology since its establishment in 1982. Originally a print publication, PCMag has successfully transitioned into the digital era, offering a comprehensive online platform that covers a broad spectrum of technology-related topics. Its success is rooted in authoritative reviews, in-depth analysis, and a commitment to keeping its audience informed about the latest developments in the tech industry.

Success Factors of PCMag

1. Authoritative Technology Reviews:

A key success factor for PCMag is its reputation for authoritative technology reviews. The publication's expert opinions and evaluations of hardware, software, gadgets, and services are trusted by consumers and businesses alike, guiding purchasing decisions in the tech market.

2. Comprehensive Coverage:

PCMag's success is built on its commitment to providing comprehensive coverage of the technology landscape. The platform covers a wide range of topics, including hardware reviews, software analysis, cybersecurity, emerging tech trends, and expert insights, catering to a diverse audience with varying tech interests.

3. Digital Transformation:

PCMag successfully navigated the digital transformation of the media industry. The transition from a print-centric model to a digital-first approach allowed the brand to reach a global audience, adapt to changing reader preferences, and stay at the forefront of online technology journalism.

4. Expert Analysis and Opinions:

The publication's success is attributed to its team of experts who provide in-depth analysis and opinions on technological advancements. PCMag's contributors, consisting of seasoned tech journalists and industry experts, contribute to the brand's authority and credibility.

5. User-Friendly Online Platform:

PCMag's online platform is user-friendly, providing easy navigation and accessibility. The website's layout and design enhance the user experience, allowing readers to find and engage with content effortlessly.

6. Benchmark Testing:

PCMag conducts benchmark testing of hardware and software, offering a quantitative approach to its reviews. The inclusion of performance metrics and benchmark scores adds a level of objectivity to its evaluations, helping readers make informed decisions.

7. Rich Multimedia Content:

The integration of rich multimedia content, including videos, images, and interactive features, enhances PCMag's storytelling. Visual elements complement written content, providing readers with a more engaging and immersive experience.

8. Tech News Reporting:

In addition to reviews, PCMag excels in tech news reporting. Timely and accurate coverage of breaking news, product launches, and industry developments keeps the audience informed about the latest happenings in the tech world.

9. Community Engagement:

PCMag actively engages with its audience through comments, forums, and social media interactions. Fostering a community around shared tech interests encourages discussions and strengthens the publication's connection with its readers.

10. Adaptable Content Strategy:

PCMag maintains an adaptable content strategy to stay ahead of tech trends. The brand evolves with technological advancements, regularly updating its content to reflect the latest innovations and address the interests of its tech-savvy audience.

Audience and Value:

Understanding the Audience:

PCMag's audience consists primarily of tech enthusiasts, professionals, and consumers seeking reliable information to make informed tech-related decisions. The publication caters to a diverse readership interested in the latest gadgets, software, and tech industry insights.

Trusted Source for Tech Reviews:

Readers value PCMag as a trusted source for technology reviews. The publication's reputation for thorough and unbiased evaluations makes it a go-to resource for individuals looking to purchase or stay informed about the latest tech products.

In-Depth Tech Analysis:

PCMag provides value through its in-depth tech analysis. The publication goes beyond surface-level information, offering detailed insights into the performance, features, and usability of tech products, empowering readers with a deeper understanding.

Tech Industry Updates:

Readers appreciate PCMag for its updates on the tech industry. The publication's coverage of industry news, trends, and emerging technologies ensures that its audience remains well-informed about the broader landscape of technology.

Suggestions for Businesses

1. Establish Authority in Niche:

To replicate PCMag's success, businesses should aim to establish authority within their niche. Building expertise and credibility in a specific industry or product category enhances the brand's reputation and attracts a dedicated audience.

2. Provide Comprehensive Coverage:

Offer comprehensive coverage of the industry or product range. Businesses should go beyond basic information, providing in-depth analysis, expert opinions, and diverse content to cater to a broad audience with varying interests.

3. Embrace Digital Transformation:

Embrace digital transformation to reach a wider audience. Businesses should prioritize a digital-first approach, ensuring an online presence that is user-friendly, accessible, and adapted to changing reader preferences.

4. Cultivate a Team of Experts:

Cultivate a team of experts in the field. Businesses should invest in hiring knowledgeable professionals who can contribute authoritative analysis, reviews, and insights, adding credibility to the brand.

5. Benchmark Testing and Metrics:

Incorporate benchmark testing and metrics into product evaluations. Providing quantitative data enhances the credibility of reviews, helping consumers make data-driven decisions and reinforcing the brand's commitment to transparency.

6. Optimize Online Platforms:

Optimize online platforms for user-friendliness. Businesses should prioritize easy navigation, responsive design, and a seamless user experience to keep readers engaged and encourage exploration of content.

7. Incorporate Rich Multimedia Content:

Enhance storytelling with rich multimedia content. Businesses should integrate videos, images, and interactive features to complement written content, creating a more engaging and immersive experience for the audience.

8. Stay Informed on Industry Developments:

Stay informed on industry developments and provide timely news coverage. Businesses should actively monitor and report on industry news, product launches, and emerging trends to keep the audience abreast of the latest developments.

9. Actively Engage with the Community:

Actively engage with the community. Businesses should create opportunities for reader comments, forums, and social media interactions, fostering a sense of community around shared interests and encouraging audience participation.

10. Stay Adaptable to Tech Trends:

Maintain an adaptable content strategy to stay ahead of tech trends. Businesses should continuously evolve their content to reflect the latest technological advancements, innovations, and changing consumer preferences.

Despite this, there's an alternative strategy to monetize your online audience that might provide a more fulfilling experience.

Uncover the advantages of Vendo's multi-brand marketplace, where launching your own might, at the very least, triple your affiliate sales commission to 20-30%.

Unlike affiliate links, Vendo excels in maintaining prolonged visitor engagement, safeguarding customer data for email list expansion, and opening doors for upselling. It's the comprehensive answer for a thriving marketplace.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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