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Case Study
Jun 8, 2022

Next marketplace affiliate program

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Next Marketplace refers to the UK-based retailer known for its wide range of clothing, footwear, and home products, it's known for its high-quality merchandise and robust online shopping platform. If you’re looking for a Next affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo provides an easy and cost-effective path to build your multi-vendor marketplace. Start selling products from different vendors swiftly, bypassing the challenges of managing inventory and shipping. And the sales commissions hover around 20-30% instead of 5-20%.

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Opt for Vendo as a comprehensive solution for marketplace needs, providing an automated platform for daily tasks, a catalog of brands or the ability to invite your own, merchandising and marketing tools, various sales channels (website, emails, SMS, mobile app, social media), and regular support for marketplace growth.

Next Marketplace Success Factors

Next, a UK apparel giant, has successfully navigated the competitive e-commerce landscape with its innovative online marketplace strategy. Here are key reasons behind Next's success:

  • Third-Party Brand Integration: Next's online marketplace, featuring over 1,000 brands, witnessed a staggering 85% growth, particularly during festive periods.
  • Robust Sales Growth: The platform saw a 20% increase in sales compared to 2019, adding £70 million more than expected.
  • Profitable Expansion: In a year, Next boosted its profit guidance before tax by £22 million to £822 million, reflecting a 9.8% growth from two years prior.
  • E-commerce and Logistics Strengths: These capabilities have attracted major brands, transforming Next into a vital infrastructure provider for online sales.
  • Conservative yet Effective Growth Strategy: Starting as an experiment in 2006, Next has carefully expanded its marketplace, which now significantly contributes to its revenue​​.

Next Affiliate Program

Next’s Affiliate Program is ideal for marketers who aim to capitalize on the brand's strong market presence and diverse product range. Here are key aspects of Next's affiliate program:

  • Strong Brand Appeal: As a leader in UK's clothing retail, Next offers a vast market share, simplifying the selling process for affiliates.
  • Attractive Commissions: Affiliates benefit from an average order value of $96, leading to substantial commission earnings.
  • Marketing Support: Next aids affiliates with marketing materials, including banner ads and text links, along with product feeds.
  • Efficient Tracking System: The program features live tracking, allowing affiliates to monitor their earnings effortlessly.
  • Market Leadership: Next's dominant position in the market ensures a ready audience, reducing the marketing effort needed by affiliates​​.

Get started with a marketplace like Next on Vendo. Get 3-5x higher sales commission!

Vendo provides an easy and cost-effective path to build your multi-vendor marketplace. Start selling products from different vendors swiftly, bypassing the challenges of managing inventory and shipping. And the sales commissions hover around 20-30% instead of 5-20%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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