Case Study
Dec 9, 2023

Merchbar multi-vendor marketplace case study and how to start your own

Written by is a really cool online marketplace for music lovers, packed with all kinds of music-related stuff like vinyl records, band t-shirts, and other collectibles. If you're planning to start a marketplace with some neat music-related merchandise, Vendo makes it really easy and affordable to get your multi-vendor online marketplace started. You can quickly begin selling stuff from a dozen of domestic brands, often in just a few days. It also takes the hassle out of dealing with stock and shipping, so setting up your marketplace is a lot smoother and faster.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Merchbar's Marketplace with a Focus on Their Affiliate Program

1. The Perfect Playlist for Shopping hit the online scene, rocking the world of music lovers. It was all about bringing fans closer to their favorite bands and artists through merch. Whether you're after vinyl records, band tees, or unique collectibles, Merchbar became the go-to place. They started with a passion for music and a simple idea: make it easy for fans to find and buy music merch.

2. A Catalog of Tunes and Tees

Talk about choice! Merchbar boasts an incredible array of merchandise. With products from over 35,000 artists, it's like a music festival of shopping. From classic rock to the latest pop hits, they've got something for every type of music fan. This huge selection has been a big part of their appeal.

3. Harmony with Artists and Fans

What's cool about Merchbar is how they work directly with artists and official merchandisers. This means fans get authentic gear while supporting their favorite artists. It's a win-win: fans get cool stuff, and artists get a share of the profits.

4. Tuning into Tech and Trends

Staying up-to-date with tech, Merchbar offers a smooth, user-friendly shopping experience. They've also tapped into the vinyl revival, catering to the growing demand for records in the digital age. By staying in tune with what music fans want, they've kept their platform fresh and relevant.

5. Global Fanbase, Local Vibes

Merchbar isn’t just a hit in one country; it's global. But they still manage to keep things feeling local and connected to each music scene, making fans from all over the world feel at home on their site.

Merchbar's Affiliate Program

Merchbar has an affiliate program where bloggers, influencers, and website owners can earn money. If you've got a site or social media related to music, you can promote Merchbar's products. When someone buys something through your link, you get a commission. It's a great way for music content creators to make some extra cash.

Jamming to Merchbar's Marketplace Tune: Your Guide

1. Find Your Rhythm

Merchbar found its groove with music merch. Find a niche that you're passionate about and that others are passionate about too.

2. Amp Up the Variety

Offer a wide range of products. Just like Merchbar's vast catalog, having lots of choices keeps people interested and coming back.

3. Keep It Real and Authentic

Work with genuine sources or official suppliers. Authenticity builds trust and loyalty with your customers.

4. Stay in Tune with Tech

Make sure your marketplace is easy to use and keep up with tech trends. A great online experience is key.

5. Feel the Global Beat, Keep the Local Groove

Think globally, but keep a local or community feel. Connect with your audience on a level that feels personal and authentic.

In short, find a niche you love, offer lots of choices, keep it authentic, be tech-savvy, and connect with your community. That's how you could create a hit marketplace like Merchbar!

Get started with a marketplace like Merchbar on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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