Case Study
Oct 19, 2023

Merchbar marketplace affiliate program

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Merchbar is an online platform that specializes in selling official merchandise from music artists and bands. It offers a wide range of products, including apparel, vinyl records, posters, and other music-related accessories.

If you're looking for the Merchbar affiliate program, you might want to think about creating your own marketplace with commissions on sales that are three to five times greater. Here’s how.

Vendo eases the creation of your multi-vendor marketplace, offering a more cost-effective approach. Start selling products from various vendors swiftly, without the intricacies of inventory and shipping management.


Vendo stands as a complete solution for marketplace operations, with an automated platform, a catalog of brands or the option to add yours, merchandising and promotion tools, sales across multiple channels (including website, emails, SMS, mobile app, social media), and ongoing support for expanding your marketplace.

Merchbar Marketplace Success Factors

Here are the key reasons behind Merchbar's success in the marketplace:

  • Founding and Growth: Merchbar was founded by Edward Aten in 2009. It became known as a one-stop shop for music merchandise, signing exclusive partnerships with every major music merch company.
  • Product Range: Merchbar sells around 100,000 official merch items from over 3,000 bands, curated by the Merchbar team to ensure a wide and appealing selection for fans.
  • Technology and Personalization: The platform uses technology to personalize recommendations for users, although it's a constant work in progress.
  • Market Reach and Influence: Merchbar has a significant presence in the market, with a focus on offering authentic and official merchandise directly from artists and bands.
  • Innovative Strategies: The company employs innovative strategies in merchandising and technology to stay relevant and appealing to music fans.

Merchbar Affiliate Program

Here are five key points about the Merchbar Affiliate Program:

  • Commission Rate: Affiliates earn a standard commission of 5% on all purchases driven to Merchbar. For those with a large or active follower base, the potential for higher commissions or bonuses exists​​​​.
  • Affiliate Partners: Merchbar's affiliate program is available through Share A Sale and Flex Offers, providing affiliates with access to a wide range of music-related merchandise from over 35,000 artists across various genres​​​​.
  • Cookie Duration: The program offers a 7-day cookie duration. This means affiliates will receive a commission for any purchase made by a user within 7 days of clicking the affiliate link​​​​.
  • Average Purchase Value: The average purchase amount on Merchbar is over $50, indicating strong spending habits among its shoppers. This can be advantageous for affiliates as it may lead to higher earnings per sale​​.
  • Ease of Use: Merchbar's partnership with networks like ShareASale and FlexOffers provides affiliates with custom links and a dashboard for easy tracking and management of their rewards​​​​.

Get started with a marketplace like Merchbar on Vendo!

Vendo eases the creation of your multi-vendor marketplace, offering a more cost-effective approach. Start selling products from various vendors swiftly, without the intricacies of inventory and shipping management.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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