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Case Study
Oct 5, 2023

MakeUseOf Affiliate Revenue Success Tripled

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MakeUseOf, a popular technology and productivity website, holds a significant position in providing informative articles, guides, and reviews to tech enthusiasts. Acknowledging the importance of sales commissions, particularly from product reviews and recommendations, MakeUseOf explores the potential to enhance its revenue streams. Through the integration of Vendo, a promising opportunity arises for MakeUseOf to substantially boost its sales commissions—potentially experiencing a 3-5x increase. The strategy involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content, revolutionizing the monetization landscape. Here's a detailed breakdown of how this innovative approach could reshape MakeUseOf's financial dynamics and provide an enriched experience for its tech-savvy audience seeking valuable insights and recommendations.


Vendo is your comprehensive partner for marketplace success – the one-stop-shop. Offering a platform for automating daily operations, a curated brand catalog (or an invitation for your own brands), merchandising tools, and multi-channel selling capabilities, Vendo ensures ongoing daily support for the evolution of your marketplace business.

Vendo leads the way in affiliate marketing evolution, going beyond standard links to ensure extended visitor engagement, protect customer data, and unlock avenues for strategic upselling.

Unlocking Success in Digital Publishing

MakeUseOf, founded in 2006, has established itself as a prominent technology and productivity-focused online publication. The platform provides a diverse range of content, including tech reviews, how-to guides, and insightful articles, catering to a global audience seeking information on the latest gadgets, software, and digital trends. With a user-friendly approach and a commitment to empowering readers in the digital realm, MakeUseOf has become a go-to resource for tech enthusiasts.

Success Factors of MakeUseOf

1. Tech How-To Guides:

MakeUseOf's success is rooted in its extensive collection of tech how-to guides, empowering readers with practical knowledge to navigate and utilize various digital tools. This focus on user-friendly tutorials contributes to its credibility.

2. Product Reviews and Recommendations:

The platform offers in-depth product reviews and recommendations, helping readers make informed decisions about gadgets, software, and tech services. This commitment to thorough evaluations enhances trust among the audience.

3. Diverse Content Formats:

MakeUseOf provides content in diverse formats, including articles, lists, infographics, and videos. This approach caters to different learning styles and preferences within its audience.

4. Digital Productivity Tips:

The platform emphasizes digital productivity, offering tips and tools to help readers optimize their digital workflows. This focus on enhancing efficiency resonates with a tech-savvy audience seeking ways to maximize their digital experiences.

5. News and Trends Coverage:

MakeUseOf stays current with the latest tech news and trends, providing readers with insights into the rapidly evolving world of technology. Timely coverage ensures that readers remain informed about industry developments.

6. Community Engagement:

MakeUseOf actively engages with its community through comments, forums, and social media interactions. This two-way communication fosters a sense of community among tech enthusiasts and allows for valuable feedback.

7. User-Friendly Interface:

The platform's user-friendly interface simplifies navigation, making it easy for readers to find relevant content. A seamless user experience contributes to increased engagement and loyalty.

8. Mobile and App Coverage:

Recognizing the importance of mobile technology, MakeUseOf covers apps, mobile devices, and related topics. This comprehensive approach aligns with the evolving preferences of readers who increasingly rely on mobile solutions.

9. Tech Explainers and Demystification:

MakeUseOf excels in demystifying complex tech concepts through explainer articles. Breaking down technical jargon and explaining complex subjects in accessible language enhances reader understanding.

10. Email Newsletters and Subscriptions:

The platform leverages email newsletters and subscriptions to keep readers updated on the latest content, tech news, and exclusive offers. This strategy contributes to audience retention and ongoing engagement.

MakeUseOf's Audience and Values

Tech Enthusiasts, Digital Learners, and Gadget Consumers:

MakeUseOf's audience primarily consists of tech enthusiasts, digital learners, and individuals seeking information on the latest gadgets and digital tools. Its diverse content caters to those looking to enhance their digital literacy.

Empowerment Through Technology:

Readers of MakeUseOf value the platform for empowering them with practical knowledge and insights into the rapidly changing world of technology. The emphasis on how-to guides and product recommendations aligns with readers' aspirations for digital empowerment.

Suggestions for Sustaining and Enhancing Success

1. Emerging Tech Coverage:

Expand coverage of emerging technologies, such as artificial intelligence, augmented reality, and blockchain. Providing insights into the future of tech ensures that MakeUseOf remains a forward-thinking resource.

2. Interactive Video Content:

Invest in interactive video content, including tutorials, reviews, and interactive guides. Video content is increasingly popular, and interactive elements can enhance user engagement and understanding.

3. Tech Events and Webinars:

Host virtual tech events and webinars, allowing readers to participate in live discussions, product demonstrations, and expert Q&A sessions. This interactive approach fosters a sense of community and provides additional value.

4. Enhanced Community Forums:

Strengthen community forums and user-generated content initiatives. Encouraging readers to share their tech experiences, tips, and troubleshooting solutions creates a collaborative and supportive environment.

5. Tech Education Partnerships:

Explore partnerships with tech education platforms to offer specialized courses and workshops. Collaborations with educational institutions can enhance MakeUseOf's role in facilitating ongoing tech learning.

6. Tech Entrepreneurship Features:

Introduce features on tech entrepreneurship, showcasing success stories, startup insights, and entrepreneurial tips. This content caters to readers interested in the business side of the tech industry.

7. User-Generated Tech Challenges:

Launch user-generated tech challenges, encouraging readers to solve problems, create tech solutions, or showcase their DIY projects. Recognizing and featuring reader contributions can foster a sense of pride and community.

8. Podcast Expansion:

Expand into podcasting, offering tech-focused audio content. Podcasts provide a convenient format for tech enthusiasts to consume content while multitasking or during commutes.

9. Tech Accessibility Initiatives:

Introduce initiatives focused on tech accessibility, addressing how technology can be inclusive for individuals with different abilities. Coverage of accessible tech solutions contributes to a more diverse and inclusive readership.

10. Collaborative Tech Reviews:

Collaborate with readers and tech enthusiasts to contribute user-generated tech reviews. This collaborative approach adds authenticity and diverse perspectives to the platform's product evaluations.

In conclusion, MakeUseOf's success is built on its commitment to providing practical tech guidance and insights. By continuously adapting to emerging trends, fostering community engagement, and expanding into new content formats, MakeUseOf can maintain its position as a valuable resource for tech enthusiasts seeking empowerment in the digital realm.

However, an alternative route for monetizing your online audience can be a game-changer.

Unlock the benefits of Vendo's multi-brand marketplace, where launching your own could potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Unlock the benefits of Vendo's multi-brand marketplace, where launching your own could potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Moreover, the prolonged duration users spend on your pages contributes to the growth of customer data retention, paving the way for an expanded email list and a plethora of opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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