Case Study
Oct 2, 2023

Maisonette multi-vendor marketplace success

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Maisonette's remarkable success in the niche of baby and kids' products has been a testament to its founders' vision and hard work. Now, thanks to Vendo's user-friendly software-as-a-service platform, you too can embark on a similar journey of success without breaking the bank. 

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


Maisonette’s Founding and Early Growth (2017-2018) was founded in 2017 by Sylvana Durrett and Luisana Mendoza Roccia, both former Vogue magazine employees. The platform was launched to cater to fashion-conscious parents seeking high-quality and stylish children's clothing, accessories, and home goods. In its early years, Maisonette gained traction quickly by curating a unique selection of products and forming partnerships with luxury brands and designers. The founders leveraged their industry connections to secure exclusive merchandise.

Expansion and Partnerships (2018-2019) continued to expand its product offerings and partnered with well-known brands and designers, making its marketplace an attractive destination for parents seeking premium children's products. By 2019, the company had raised approximately $15 million in funding, demonstrating investor confidence in its business model and growth potential.

Steady Growth and Online Presence (2019-2020)'s emphasis on quality, aesthetics, and the overall shopping experience resonated with its target audience. The platform maintained steady growth, attracting a loyal customer base and expanding its online presence through social media and content marketing. The company's blog and social media accounts provided parenting tips, style inspiration, and valuable content for its community.

Pandemic Resilience and Digital Transformation (2020-2021)

Like many e-commerce businesses, experienced increased demand during the COVID-19 pandemic as consumers turned to online shopping. The company adapted to the changing landscape by focusing on enhancing its digital presence and e-commerce capabilities, providing a safe and convenient shopping experience for its customers.

Replicating Maisonette’s Success and Starting a New Marketplace

To replicate's success when starting a new marketplace, consider the following strategies:

1. Niche Focus

Identify a niche with passionate and discerning customers, similar to Maisonette's focus on children's fashion and lifestyle.

2. Curation

Offer a curated selection of products that cater to the unique tastes and preferences of your target audience, emphasizing quality and exclusivity.

3. Partnerships

Form partnerships and collaborations with brands and designers that align with your niche to add value and exclusivity to your platform.

4. User Experience

Prioritize a user-friendly and visually appealing platform with seamless navigation.

5. Community Building

Build a strong community around your marketplace through engaging content, social media, and customer engagement initiatives.

Get started with a marketplace like Maisonette on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to  your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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