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Case Study
Nov 8, 2023

Maisonette marketplace affiliate program

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Maisonette is an online marketplace that offers a curated selection of high-quality children's clothing, toys, and home decor. If you’re looking for a Maisonette affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

With Vendo, establishing your multi-vendor marketplace is uncomplicated and less expensive. Quickly embark on selling products from a range of vendors without the worry of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5%.


Vendo serves as your one-stop marketplace solution, featuring an automated operational platform, a variety of brands or the option to add your own, tools for merchandising and promotions, the capability to sell through multiple channels (your website, emails, SMS, mobile app, social media), and ongoing support for expanding your marketplace.

Maisonette Marketplace Success Factors

Maisonette caters to discerning parents and caregivers, providing a convenient platform to discover and purchase stylish and functional products for children.

Here are the key reasons behind Maisonette's marketplace success:

  • Business Model: Maisonette operates on a multi-vendor marketplace model. This asset-lite approach means they don't hold inventory or manage warehouses. Instead, they partner with brands and vendors, allowing orders to be shipped directly from various retailers. 
  • Website Experience: Maisonette's website features a user-friendly design with pastel colors appealing to parents, primarily mothers. It includes a homepage showcasing popular brands and categories, a search bar, a mega menu with a wide selection of categories, and a footer with essential information. 
  • Market Presence: Maisonette aggregates stylish children’s wear brands and boutiques from around the world. The platform offers access to approximately 170 vendors, representing more than 500 brands globally, including both lesser-known and well-known names.
  • Technology and Growth: Maisonette's technology stack includes Spree Commerce, Ruby on Rails, Bootstrap, and various integrations like Braintree and Google Analytics. The company has seen significant growth, including a 74% year-over-year growth and a 20% increase in average order value, facilitated by Cymbio's automation tools. 
  • Funding and Expansion: Maisonette has raised over $50 million, including a $30 million Series B funding round. This funding is being used for technology development, personalization, and international expansion. The company also plans to expand into women's wear and the tween and teen markets.

Maisonette Affiliate Program

Maisonette's affiliate program is an excellent opportunity for those interested in promoting a curated collection of children's products from global brands. Here are five important factors about this program:

  • Commission Rate: Affiliates earn a flat commission of 5% on sales made through their referral links, offering a significant earning potential for those with the right audience.
  • Cookie Duration: The program offers a 30-day cookie window. This means that if a customer clicks on an affiliate link and makes a purchase within 30 days, the affiliate earns a commission.
  • Diverse Product Range: Maisonette specializes in children’s luxury brands and independent boutiques, providing a wide range of products including clothing, toys, accessories, and home decor. This diversity caters to a broad audience.
  • Global Reach: The program is open to a wide range of countries, making it accessible to affiliates from different parts of the world.
  • Ease of Joining: The process to start as an affiliate is straightforward. Interested individuals can sign up, apply for campaigns, generate unique links, and start earning commissions once they reach the $100 threshold.

Get started with a marketplace like Maisonette on Vendo. Get 3-5x higher sales commission!

With Vendo, establishing your multi-vendor marketplace is uncomplicated and less expensive. Quickly embark on selling products from a range of vendors without the worry of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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