Case Study
Dec 21, 2023

KIDIZEN Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a platform for parents to buy and sell high-quality, pre-loved children's clothing and accessories, providing families with an affordable and sustainable marketplace experience. Considering the launch of your own marketplace? Vendo is a fantastic choice, renowned for its user-friendly interface and cost-effectiveness. 

Vendo platform simplifies the process of setting up your marketplace, allowing you to showcase well-known domestic brands while efficiently handling inventory and shipping. With Vendo managing the operational aspects, you can focus on crafting a distinct and appealing marketplace that resonates with your customer base.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Growing Up in the Marketplace

Fostering a Sustainable Marketplace, an online marketplace dedicated to parents looking to buy and sell high-quality, pre-loved children's clothing and accessories, has nurtured a remarkable success story that provides valuable insights for aspiring marketplace entrepreneurs. Launched in 2014, this platform has become a trusted marketplace for families, with annual revenues soaring past $20 million.

Growth in Tiny Steps

At the heart of the triumph is its commitment to sustainability. The marketplace boasts a community of over 1 million parents, collectively listing more than 5 million items. These numbers not only reflect its market presence but also underline its financial achievements.

Affiliate Program: Partnering for Growth affiliate program has played a pivotal role in their journey. By collaborating with parenting bloggers, influencers, and family-focused content creators, they offer competitive commissions for promoting their platform and products. This strategic partnership has not only broadened their reach but also fueled substantial sales growth.

Building Blocks of Marketplace Success

To replicate marketplace accomplishments, consider these foundational strategies:

  1. Niche Specialization: Concentrate on a specific niche, such as children's clothing, to serve a dedicated audience.
  2. Extensive Listings: Create a vast catalog of high-quality, pre-loved items to cater to the needs of parents and families.
  3. Affiliate Marketing: Establish a robust affiliate program to foster partnerships and expand your marketplace's reach.
  4. User-Friendly Interface: Prioritize a seamless and user-friendly shopping experience for your customers.
  5. Community Engagement: Foster a sense of community among your users to drive loyalty and word-of-mouth marketing. Where Sustainability Meets Marketplace

In conclusion,'s marketplace success underscores the importance of niche specialization, extensive listings, and a thriving affiliate program. By applying these strategies while personalizing them to your marketplace's unique identity, you can aspire to create a platform that resonates with parents and families, delivering sustainable and impressive results in your own niche marketplace.

Get started with a marketplace like Kidizen on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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