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Case Study
Dec 14, 2023

HSN Multi-Vendor Marketplace Case Study And How to Start Your Own

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HSN.com is a popular website where you can shop for daily deals and special offers for Beauty, Electronics, Fashion, Home products. It's like combining an online marketplace with the fun of watching TV shopping channels. If you’d like to start a similar successful marketplace business, Vendo makes it a really easy and affordable place to start an online store where you sell products from domestic brands. You can get it all set up in just a few days. This way, you don't have to worry about dealing with a dozen of inventory or shipping stuff yourself, which makes starting your online shop a lot smoother.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

HSN Marketplace Success and Their Affiliate Program: The Shopping Revolution

HSN.com started as a Home Shopping Network on TV, where people could buy cool stuff right from their couch. They switched to the internet and boom! They became a big hit online. The secret? They mix up e-commerce with the fun of TV shopping. They've got millions of customers and make a ton of cash. We're talking big numbers here, like millions in sales!

Their Secret Sauce: Diverse Products

What makes HSN.com stand out? It's like a treasure chest of different products. Whether it's fashion, electronics, or kitchen gadgets, they've got it all. This variety pulls in all kinds of shoppers, keeping them coming back for more. Variety is definitely their spice of life!

The Affiliate Program: Making Money Together

HSN.com has this cool affiliate program. If you have a website or a blog, you can make money by promoting their products. You put their product links on your site, and when someone buys through your link, you get a cut. It's a win-win. You make money, they make sales!

Replicating HSN Marketplace Success

Want to start your own marketplace like HSN.com? Here's the recipe: First, mix a variety of products. More choices mean more customers. Then, make shopping fun and easy. Think about how HSN.com combines TV and online shopping. Lastly, keep an eye on what your customers want and keep updating your stuff.

Your Own Success Story

Starting a marketplace like HSN.com? Focus on customer experience. Make your site user-friendly and engaging. Consider starting an affiliate program to spread the word and boost sales. And remember, variety and fun in shopping can really draw people in. Who knows, your marketplace might be the next big thing!

Get started with a marketplace like HSN on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.

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