Case Study
Oct 23, 2023

How to start a marketplace for Wisconsin

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Jumping into a marketplace in Wisconsin is a strategic move, capitalizing on the state's strong economic foundation with a GDP of approximately $341 billion and a population of around 5.9 million. However, existing marketplaces might not fully align with Wisconsin's demand for high-quality products manufactured and sold by local businesses.

Vendo has all the features you need to grow your marketplace, and it's backed by a team of experienced professionals who are dedicated to helping you succeed. Lacking the financial capacity for a six-figure upfront investment or the patience for a 12-18 month build? Choose Vendo to expedite the launch of your marketplace project—an ideal fit for entrepreneurs and founders. 


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.    

Why start an online marketplace in Wisconsin

Economic Prosperity: Tapping into Wisconsin's Growth

Launching an online shopping marketplace in Wisconsin is a strategic move, capitalizing on the state's economic prosperity. Wisconsin's growing market presents ample opportunities for entrepreneurs to establish a digital retail presence. By aligning with the state's economic trajectory, our marketplace aims to become an integral part of Wisconsin's retail landscape, providing consumers with a diverse and convenient online shopping experience.

Rural Connectivity: Bridging Gaps in Diverse Communities

Wisconsin's diverse geography, featuring both urban centers and rural landscapes, calls for an inclusive marketplace. Entrepreneurs can seize this opportunity by creating a platform that bridges the gap between diverse communities. Ensuring accessibility to a wide range of products, our marketplace becomes a unifying force, meeting the needs of Wisconsinites across different demographics and geographical settings.

Cultural Affinity: Rooting the Marketplace in Wisconsin's Identity

Crafting a marketplace deeply rooted in Wisconsin's cultural identity is paramount. By embracing the state's traditions, values, and local pride, our marketplace becomes a trusted platform woven into the fabric of Wisconsinite life. This cultural affinity fosters strong connections with customers, creating loyalty and establishing the marketplace as an indispensable part of Wisconsin's online retail experience.

Wisconsin: A growing market with distinctive consumer needs

Economic Momentum: Positioning the Marketplace in Wisconsin's Growth Trajectory

Wisconsin's economic momentum sets the stage for a thriving market with evolving consumer needs. Entrepreneurs can strategically position their marketplace as a key player in Wisconsin's growth trajectory by offering a platform that aligns with the changing needs of consumers. Understanding and integrating into the state's economic landscape ensures the marketplace is well-received by a customer base actively seeking modern and convenient shopping experiences.

Unsatisfied Customer Group: Identifying Gaps in Wisconsin's Retail Market

Despite the presence of traditional retail options, there exists an underserved customer group in Wisconsin actively seeking a more tailored and centralized online shopping experience. Identifying and addressing the gaps in Wisconsin's retail market is crucial. By understanding the unique challenges faced by local consumers, entrepreneurs can position their marketplace as a solution, meeting specific needs and garnering loyalty from an eager and unsatisfied customer group.

Technological Accessibility: Catering to Diverse Digital Needs

Wisconsin exhibits diverse technological accessibility, ranging from urban areas with high-speed internet to rural regions with varied connectivity. Entrepreneurs can cater to this diversity by implementing a marketplace that accommodates different technological needs. This inclusivity ensures that the platform remains accessible and user-friendly, meeting Wisconsinites where they are in terms of digital connectivity.

Products for Wisconsin

Let's explore a variety of products across different categories that resonate with the lifestyle and preferences of Wisconsin residents. By emphasizing the connection between local businesses in Wisconsin and their customers, your online marketplace can play a vital role in supporting the local economy and creating job opportunities within the state:

Badger State Outdoor Adventure Gear:

Collaborate with local outdoor outfitters to offer a selection of Badger State outdoor adventure gear. This could include specialized hiking equipment, camping gear, and outdoor essentials sourced from Wisconsin-based manufacturers. By promoting these products, your platform supports local businesses in the outdoor recreation industry, contributing to job opportunities within the state.

Wisconsin Farm Fresh Delicacies:

Partner with local farmers' markets and food producers to provide residents with a range of Wisconsin farm-fresh essentials. Offer locally grown produce, artisanal cheeses, and other culinary delights, encouraging residents to support local agriculture and contributing to job creation within Wisconsin's diverse food industry.

Dairyland Charm Home Decor:

Feature locally crafted home decor items inspired by the Dairyland charm of Wisconsin. This could include artwork, furniture, and decor accessories that capture the essence of the state's natural beauty, supporting local artisans and contributing to job growth within the artistic community.

Wisconsin Artisan Crafts:

Highlight the talent of local artisans by offering a diverse range of handmade products. This might include pottery, handcrafted jewelry, and traditional crafts, allowing residents to connect with the rich cultural heritage while supporting local artists and their livelihoods.

Milwaukee Gourmet Delights:

Collaborate with local food producers to offer a selection of gourmet delights inspired by Milwaukee's culinary scene. Include unique snacks, condiments, and locally made products, supporting local food businesses and contributing to job creation within the culinary sector.

Cheesehead Nation Souvenirs:

Partner with local gift shops and artists to offer souvenirs inspired by Wisconsin's iconic cheese culture. This could include artwork, decor items, and unique gifts, allowing residents and visitors to celebrate Wisconsin's culinary heritage while supporting local businesses.

Wisconsin Tech Innovation:

Collaborate with local tech companies to offer innovative solutions tailored to Wisconsin's unique needs. This could include technology for agriculture, manufacturing, and other gadgets designed with a local touch. By promoting these products, your platform supports local tech businesses and contributes to job opportunities within the tech sector.

Brewers Nation Fan Zone:

Feature merchandise from local sports stores representing the Milwaukee Brewers. Offer apparel, accessories, and memorabilia, allowing residents to show their support for the local MLB team. This not only caters to the passion of sports enthusiasts but also supports local businesses within the sports merchandise industry.

Craftsman's Workshop in Madison:

Collaborate with local hardware stores and artisans to offer a comprehensive range of handcrafted home improvement tools and supplies. This includes locally sourced wood, hand tools, and DIY project materials, contributing to the growth of the construction and home improvement sector and creating jobs in Wisconsin.

Success factors for selling products in Wisconsin

Embrace Local Tastes and Preferences: Wisconsin's Unique Culture: Wisconsin is known for its rich dairy heritage, love for cheese, and a strong emphasis on local products. Tailor your product offerings to align with these preferences. Consider featuring Wisconsin-made cheeses, local crafts, and products that resonate with the state's cultural identity. Embracing local tastes helps build a strong connection with Wisconsin consumers.

Seasonal Marketing Strategies: Weather and Festivals: Wisconsin experiences distinct seasons, each influencing consumer behavior. Craft seasonal marketing strategies that align with weather patterns and local festivals. For example, winter gear may be popular during colder months, while summer could see an uptick in outdoor and recreational products. Aligning your product promotions with seasonal trends enhances relevance and customer engagement.

E-commerce Accessibility: Tech-Savvy Audience: Wisconsin has a growing tech-savvy population. Ensure your online marketplace is user-friendly, optimized for various devices, and provides a seamless shopping experience. Implementing convenient features like secure payment options, fast shipping, and responsive customer service caters to the preferences of Wisconsin's digitally engaged consumers.

Community Engagement and Local Partnerships: Support Local Initiatives: Wisconsinites value community and supporting local businesses. Engage with the community through social media, events, and partnerships with local organizations. Collaborate with Wisconsin-based influencers or businesses to enhance your marketplace's credibility and reach. Supporting local initiatives and highlighting community engagement builds trust and loyalty.

Logistical Efficiency and Timely Deliveries: Fast and Reliable Shipping: Wisconsin's diverse geography, including both urban and rural areas, requires a well-organized logistics strategy. Ensure timely deliveries to all regions of the state, and consider partnerships with local courier services. Offering expedited shipping options and clear communication on delivery times enhances customer satisfaction and encourages repeat business.

Embark on a retail revolution in Wisconsin! Our online marketplace marries economic foresight with cultural affinity, catering to an unsatisfied customer group seeking a modern shopping experience. With a product selection tailored to local preferences, a commitment to community engagement, and a focus on logistical efficiency and sustainability, our marketplace is poised to redefine online shopping for Wisconsinites. Join us in shaping the future of e-commerce in the Badger State!

Here’s how to start a marketplace for Wisconsin

Want to start a Wisconsin marketplace? Vendo is the perfect platform for you. Assess the compatibility between your product catalog strategy and audience needs, adapting customer acquisition methods based on concrete results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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