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Case Study
Sep 8, 2023

How to start a marketplace for Vermont 

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Diving into the marketplace scene in Vermont is a strategic move, with the state's unique economic profile boasting a GDP of around $34 billion and a population of approximately 0.6 million. However, existing marketplaces may not entirely capture Vermont's demand for high-quality products manufactured and sold by local businesses.


Vendo has a simple, intuitive interface that makes it easy to create and manage your marketplace. Vendo is a customizable solution that can be customized to match your brand and style. Short on the funds for a six-figure upfront investment and unwilling to commit to a 12-18 month development cycle? Accelerate your marketplace project with Vendo, the go-to choice for entrepreneurs and founders.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.    

Why Start an Online Marketplace in Vermont

Economic Resilience: Capitalizing on Vermont's Growing Market

Launching an online shopping marketplace in Vermont offers a strategic advantage, given the state's economic resilience and growth. Vermont's economy, marked by diversity and sustainability, provides a stable foundation for entrepreneurs looking to establish a digital retail presence. As the state experiences economic growth, entrepreneurs can position their marketplace as a go-to destination for Vermonters seeking a diverse range of products that align with their lifestyle and values.

Digital Transformation: Meeting the Evolving Shopping Habits of Vermonters

Vermont is undergoing a digital transformation in terms of consumer behavior, with an increasing preference for online shopping. Entrepreneurs can capitalize on this shift by creating a marketplace that seamlessly integrates into Vermonters' evolving shopping habits. By offering a convenient, user-friendly platform, the marketplace becomes a digital hub that meets the expectations of a population embracing the benefits of online retail.

Community-Centric Approach: Fostering Local Connections

The close-knit communities in Vermont present an opportunity for entrepreneurs to adopt a community-centric approach. A marketplace that fosters local connections, supports Vermont-based businesses, and reflects the unique cultural fabric of the state resonates strongly with residents. Establishing a sense of community within the marketplace enhances customer loyalty and positions the platform as a trusted shopping destination.

Vermont: A Growing Market with Distinctive Consumer Needs

Economic Growth: Leveraging Vermont's Economic Momentum

Vermont's economic growth serves as a solid foundation for entrepreneurs looking to establish an online marketplace. The state's economic momentum attracts businesses and residents, creating a growing market hungry for diverse retail offerings. Entrepreneurs can leverage Vermont's economic growth by providing a platform that aligns with the preferences and needs of a population seeking convenient and varied online shopping experiences.

Unsatisfied Customer Group: Identifying Gaps in Vermont's Retail Landscape

Despite the existing retail options in Vermont, there is an underserved customer group actively seeking a more tailored and centralized online shopping experience. Identifying the gaps in Vermont's retail landscape is key to creating a marketplace that caters to the unique needs of residents. This unsatisfied customer group represents an opportunity for entrepreneurs to address specific pain points, positioning their marketplace as the solution Vermonters have been searching for.

Digital Convenience for Vermonters: Meeting Unique Lifestyle Expectations

Understanding the lifestyle expectations of Vermonters is crucial to meeting their needs in the online shopping realm. Vermont's distinctive culture, characterized by a love for the outdoors, sustainability, and community, should be reflected in the marketplace's product offerings. By aligning with these lifestyle expectations, entrepreneurs can ensure that the marketplace becomes an integral part of Vermonters' daily lives, offering products that resonate with their values.

Products for Vermont

Let's explore a variety of products across different categories that resonate with the lifestyle and preferences of Vermont residents. By emphasizing the connection between local businesses in Vermont and their customers, your online marketplace can play a vital role in supporting the local economy and creating job opportunities within the state.

Green Mountain State Outdoor Adventure Gear:

Collaborate with local outdoor outfitters to offer a selection of Green Mountain State outdoor adventure gear. This could include specialized hiking equipment, camping gear, and outdoor essentials sourced from Vermont-based manufacturers. By promoting these products, your platform supports local businesses in the outdoor recreation industry, contributing to job opportunities within the state.

Vermont Farm Fresh Delicacies:

Partner with local farmers' markets and food producers to provide residents with a range of Vermont farm-fresh essentials. Offer locally grown produce, artisanal cheeses, and other culinary delights, encouraging residents to support local agriculture and contributing to job creation within Vermont's diverse food industry.

Rustic Charm Home Decor:

Feature locally crafted home decor items inspired by the rustic charm of Vermont. This could include artwork, furniture, and decor accessories that capture the essence of the state's natural beauty, supporting local artisans and contributing to job growth within the artistic community.

Vermont Artisan Crafts:

Highlight the talent of local artisans by offering a diverse range of handmade products. This might include pottery, handcrafted jewelry, and traditional crafts, allowing residents to connect with the rich cultural heritage while supporting local artists and their livelihoods.

Burlington Gourmet Delights:

Collaborate with local food producers to offer a selection of gourmet delights inspired by Burlington's culinary scene. Include unique snacks, condiments, and locally made products, supporting local food businesses and contributing to job creation within the culinary sector.

Maple State Souvenirs:

Partner with local gift shops and artists to offer souvenirs inspired by Vermont's iconic maple trees. This could include artwork, decor items, and unique gifts, allowing residents and visitors to celebrate Vermont's natural wonders while supporting local businesses.

Vermont Tech Innovation:

Collaborate with local tech companies to offer innovative solutions tailored to Vermont's unique needs. This could include technology for sustainable living, educational apps, and other gadgets designed with a local touch. By promoting these products, your platform supports local tech businesses and contributes to job opportunities within the tech sector.

Ski Country Fan Zone:

Feature merchandise from local sports stores representing Vermont's ski culture. Offer apparel, accessories, and memorabilia, allowing residents to showcase their love for skiing. This not only caters to the passion of sports enthusiasts but also supports local businesses within the sports merchandise industry.

Craftsman's Workshop in Montpelier:

Collaborate with local hardware stores and artisans to offer a comprehensive range of handcrafted home improvement tools and supplies. This includes locally sourced wood, hand tools, and DIY project materials, contributing to the growth of the construction and home improvement sector and creating jobs in Vermont.

Success Factors for Selling Products in Vermont 

Promote Local Sourcing: Vermonters have a strong affinity for locally produced and sustainable goods. Emphasize the local origin of your products and highlight any sustainable practices in your business. Consider partnerships with local farmers, artisans, or eco-friendly suppliers to align with Vermont's commitment to supporting the community and the environment.

Outdoor Lifestyle Products: Vermont's picturesque landscapes make it a haven for outdoor enthusiasts. Tailor your product offerings to cater to activities such as hiking, skiing, or camping. Whether it's outdoor gear, apparel, or accessories, aligning your products with Vermont's outdoor lifestyle can attract a dedicated customer base.

Highlight Craftsmanship: Vermont has a rich tradition of artisanal craftsmanship. If your products have a handmade or artisanal quality, leverage this in your marketing. Emphasize the craftsmanship, quality, and uniqueness of your offerings, appealing to consumers who value authenticity and attention to detail.

Align with Seasonal Changes: Vermont experiences distinct seasons, and residents embrace each one with various activities and traditions. Tailor your product offerings to align with seasonal changes, whether it's warm clothing for winter or outdoor accessories for summer. Additionally, participating in local festivals and events can provide exposure and build community connections.

Build Community Relationships: Vermonters value a strong sense of community. Engage with local communities through partnerships, sponsorships, or participation in community events. This involvement not only enhances brand visibility but also fosters a positive image as a business that cares about the local community.

Embark on a retail revolution in Vermont. Our online marketplace marries economic foresight with cultural affinity, catering to an unsatisfied customer group seeking a modern shopping experience. With a product selection tailored to local preferences, a commitment to community engagement, and a focus on logistical efficiency and sustainability, our marketplace is poised to redefine online shopping for West Virginians. Join us in shaping the future of e-commerce in the Mountain State!

Here’s how to start a marketplace for Vermont 

Thinking about selling Vermont products online? Vendo can help you make it happen. Assess the compatibility between your product catalog strategy and audience needs, adapting customer acquisition methods based on concrete results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 

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