Case Study
Jan 14, 2024

How to start a marketplace for Salt Lake City

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Salt Lake City, with a population exceeding 200,000 and robust internet accessibility at 93%, stands as a promising market for an online shopping marketplace. The city's dynamic consumer landscape, coupled with a sustained rise in online retail, provides a strategic opportunity to connect local businesses with digitally-engaged Salt Lake City residents. Grab Vendo, and you could have your own Salt Lake City marketplace up and running within weeks. Here's the deets.

If you don't have a whopping six-figure sum for an upfront investment and don't want to spend the next 12-18 months building from scratch, here's an alternative: go live and test the waters within weeks with Vendo. It's the go-to choice for entrepreneurs and founders in a hurry.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for Salt Lake City

Nestled in the shadow of the Wasatch Mountains, Salt Lake City beckons entrepreneurs to foster economic growth by reimagining the way the Crossroads of the West shops. Beyond its majestic peaks and rich cultural heritage, the city provides a unique canvas for launching an online shopping marketplace, connecting local businesses with their communities, and contributing to the economic vibrancy of the Beehive State.

Mountain Majesty and Cultural Diversity:

Salt Lake City's allure isn't confined to its mountain majesty but extends to a city that seamlessly blends urban innovation with cultural diversity. Within this unique blend lies a consumer group shaped by the city's outdoor spirit and the diverse needs of a dynamic community. Each neighborhood, from the Avenues to Sugar House, contributes to a dynamic market that current online platforms have yet to fully embrace.

Unmet Needs of a Diverse Consumer Group:

From the historic charm of Marmalade to the tech-centric focus of the Central City, there exists a discerning consumer group in Salt Lake City seeking a more personalized and locally infused online shopping experience. While current platforms offer convenience, they fall short of capturing the diverse tapestry of Salt Lake residents. The opportunity lies in creating an online marketplace that caters not just to the varied preferences of residents but also fosters a sense of community and engagement specific to each neighborhood.

The Quest for Salt Lake-Infused Innovation:

In a city known for its world-class ski resorts and outdoor recreation, the quest for localized engagement is paramount. Salt Lake residents are not just seeking products; they are yearning for an online shopping experience that mirrors the city's dynamic spirit. From the trendy boutiques of 9th and 9th to the bustling scene of Trolley Square, an online marketplace has the potential to become a digital representation of Salt Lake's unique blend of mountain majesty and urban innovation.

Products for Salt Lake City

Outdoor Gear for Mountain Enthusiasts:

Celebrate Salt Lake's outdoor spirit with a category focused on outdoor gear. Showcase locally designed hiking equipment, skiing essentials, and adventure-ready accessories that align with the city's love for mountain pursuits.

Local Art and Cultural Fusion:

Embrace the artistic spirit of the Granary District with a category focused on local art and cultural fusion. Spotlight handmade items, unique artworks, and crafts created by local artisans, capturing the creative and diverse essence of this culturally rich neighborhood.

Tech Gadgets for the Silicon Slopes:

Cater to the tech-savvy residents in the Silicon Slopes area with a curated selection of the latest gadgets, smart home solutions, and innovative tech accessories. Reflect the fast-paced and forward-thinking lifestyle of this dynamic and tech-focused neighborhood.

Culinary Delights in Sugar House:

Celebrate the culinary scene of Salt Lake with a selection of local foods, specialty ingredients, and culinary gadgets. The marketplace becomes a virtual exploration of the diverse and delicious offerings in this historic and food-loving district.

Fashion with Mountain Chic:

In the Foothill neighborhood, spotlight fashion with a mountain chic flair, featuring local designers, unique fashion, and accessories inspired by the region's outdoor elegance. Offer products that resonate with the modern and nature-loving tastes of Foothill residents.

Local Wellness and Fitness:

Cater to the health-conscious residents in the Avenues with a category focused on local wellness and fitness products. Showcase items such as locally crafted wellness products, fitness equipment, and health-focused accessories that align with the active lifestyle of this mountainous community.

Success factors for selling products in Salt Lake City

Local Business Collaboration:

Forge strategic partnerships with outdoor gear shops, onboard artists and craftsmen from the Granary District, and initiate collaborative marketing campaigns amplifying the voices of local businesses.

Personalized Shopping Experience:

Implement advanced algorithms for personalized product recommendations, ensure an intuitive and user-friendly interface for seamless navigation, and offer tailored promotions based on individual preferences.

Community Engagement and Cultural Events:

Host virtual events featuring local musicians and artists, showcase behind-the-scenes content and stories of Salt Lake entrepreneurs, and initiate collaborative campaigns supporting community initiatives and causes.

Efficient Logistics and Quick Deliveries:

Establish strategic partnerships with local delivery services for fast and reliable shipping, and implement a responsive and efficient customer support system.

Innovative Marketing Campaigns:

Leverage social media platforms to showcase Salt Lake-centric products, collaborate with influencers to highlight unique products and experiences, and deploy targeted digital marketing campaigns focused on Salt Lake neighborhoods.

Adaptability to Diverse Lifestyles:

Curate a product range that aligns with the diverse and dynamic lifestyles of Salt Lake residents, from outdoor gear to fashion with a mountain chic flair that complements the city's unique cultural blend.

Seamless Mobile Experience:

Design a mobile-friendly app for on-the-go shopping and implement mobile payment options for quick and secure transactions.

Agile Inventory Management:

Ensure real-time inventory updates to prevent stockouts and disappointments, and maintain efficient supply chain management to meet the demands of a diverse and dynamically evolving market.

Responsive Social Responsibility Initiatives:

Implement eco-friendly packaging and sustainable practices, and support local environmental initiatives through proceeds.

In the heart of the Beehive State, launching an online marketplace in Salt Lake City isn't just about commerce; it's about elevating commerce in the diverse communities and businesses that make up the Crossroads of the West. 

By curating a selection of Salt Lake-inspired essentials across outdoor gear, art, tech gadgets, and more, this online marketplace aims to provide Salt Lake residents with a personalized, engaging, and locally infused shopping journey. In doing so, it contributes to the economic vibrancy of Salt Lake City, transforming the way residents connect with the unique blend of mountain majesty and urban innovation that defines the Heart of Utah.

Here’s how to start a marketplace for Salt Lake City

If you would like to start a marketplace for Salt Lake City, consider launching it on Vendo within weeks not months, testing the fit between your product catalog strategy and your audience needs, iterating your customer acquisition methods based on real-life results. 

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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