Case Study
May 21, 2023

How to start a marketplace for New Hampshire

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Establishing a marketplace in New Hampshire is a strategic move, given the state's GDP of approximately $86 billion and a population of around 1.4 million. However, existing marketplaces might not entirely meet New Hampshire's demand for high-quality products manufactured and sold by local businesses.

Vendo is the most reliable way to start your own marketplace for New Hampshire. Vendo is backed by a team of experienced professionals who are dedicated to helping you succeed. Vendo also offers a variety of support options, including 24/7 customer support. If a substantial upfront investment and a year-long development process are impractical, Vendo provides entrepreneurs and founders with a swift and efficient solution for their marketplace projects.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.    

Why start an online marketplace in New Hampshire

Thriving Market Dynamics: A Lucrative Landscape for Entrepreneurs

Initiating an online shopping marketplace in New Hampshire is a strategic move, driven by the state's growing market dynamics. As a hub for diverse industries, including technology, tourism, and manufacturing, New Hampshire offers entrepreneurs a fertile ground for innovation. Entrepreneurs can tap into this economic vibrancy, recognizing the evolving shopping habits of New Hampshirites and positioning themselves at the forefront of a market that is poised for growth.

Unmet Needs: Addressing the Void in New Hampshire's Retail Landscape

Despite the myriad of retail options, New Hampshire houses an unsatisfied customer group actively seeking a more specialized and centralized online shopping experience. The absence of a platform tailored to the state's diverse demographics leaves room for entrepreneurs to step in and provide a solution. This unsatisfied customer group is eager for a digital marketplace that goes beyond generic offerings, presenting a unique opportunity for entrepreneurs to shape the digital retail landscape in New Hampshire.

Digital Convenience for New Hampshire Residents: Catering to Local Expectations

Starting an online marketplace in New Hampshire is not just about entering a growing market; it's about providing a solution that brings convenience and variety to the diverse residents. In a state known for its picturesque landscapes and a mix of urban and rural living, the marketplace can act as a digital hub, connecting consumers with a diverse range of products that cater to their distinct tastes. This amalgamation of growth, unmet needs, and local convenience creates a compelling pitch for entrepreneurs to establish an online shopping marketplace in New Hampshire.

New Hampshire: A growing market with distinctive consumer needs

Economic Growth in New Hampshire: Paving the Way for Entrepreneurship

New Hampshire's economic growth serves as a catalyst for entrepreneurial ventures, making it an attractive market for starting an online marketplace. With a diverse range of industries contributing to the state's economy, New Hampshire presents entrepreneurs with an opportunity to align their ventures with the evolving needs of a prospering population. As the economy continues to grow, so does the demand for digital retail options, positioning entrepreneurs at the forefront of a burgeoning market.

Unsatisfied Customer Group: Identifying the Void in New Hampshire

Despite the plethora of retail options in New Hampshire, there exists an underserved customer group actively seeking a more centralized and specialized online shopping experience. The absence of a platform tailored to the state's diverse demographics leaves room for entrepreneurs to step in and provide a solution. This unsatisfied customer group is eagerly looking for a digital marketplace that goes beyond generic offerings, presenting a unique opportunity for entrepreneurs to shape the digital retail landscape in New Hampshire.

Digital Convenience for New Hampshire Residents: A Solution to Evolving Expectations

The need for a comprehensive, accessible, and efficient online shopping experience is evident in New Hampshire. Residents, driven by a mix of urban and rural living, are seeking a platform that offers a diverse array of products while aligning with the unique lifestyle of the state. Understanding and addressing these evolving expectations is key to building a successful online marketplace in New Hampshire.

Products for New Hampshire

Let's explore a variety of products across different categories that resonate with the lifestyle and preferences of New Hampshire residents. By emphasizing the connection between local businesses in New Hampshire and their customers, your online marketplace can play a vital role in supporting the local economy and creating job opportunities within the state.

White Mountain Adventure Gear:

Collaborate with local outdoor outfitters to offer a selection of White Mountain adventure gear. This could include specialized hiking equipment, camping gear, and outdoor essentials sourced from New Hampshire-based manufacturers. By promoting these products, your platform supports local businesses in the outdoor recreation industry, contributing to job opportunities within the state.

New Hampshire Farm Fresh Delicacies:

Partner with local farmers' markets and food producers to provide residents with a range of New Hampshire farm-fresh essentials. Offer locally grown produce, artisanal cheeses, and other culinary delights, encouraging residents to support local agriculture and contributing to job creation within New Hampshire's diverse food industry.

New England Coastal Home Decor:

Feature locally crafted home decor items inspired by the coastal charm of New England. This could include artwork, furniture, and decor accessories that capture the essence of the region, supporting local artisans and contributing to job growth within the artistic community.

New Hampshire Artisan Crafts:

Highlight the talent of local artisans by offering a diverse range of handmade products. This might include pottery, handcrafted jewelry, and traditional crafts, allowing residents to connect with the rich cultural heritage while supporting local artists and their livelihoods.

Maple State Gourmet Delights:

Collaborate with local food producers to offer a selection of gourmet delights inspired by New Hampshire's maple syrup production. Include maple-flavored snacks, unique condiments, and locally made products, supporting local food businesses and contributing to job creation within the culinary sector.

Portsmouth Historic Souvenirs:

Partner with local gift shops and artists to offer souvenirs inspired by the historic city of Portsmouth. This could include artwork, decor items, and unique gifts, allowing residents and visitors to cherish the state's history while supporting local businesses.

New Hampshire Tech Innovation:

Collaborate with local tech companies to offer innovative solutions tailored to New Hampshire's unique needs. This could include technology for environmental conservation, educational apps, and other gadgets designed with a local touch. By promoting these products, your platform supports local tech businesses and contributes to job opportunities within the tech sector.

UNH Wildcats Fan Zone:

Feature merchandise from local sports stores representing the University of New Hampshire (UNH) Wildcats. Offer apparel, accessories, and memorabilia, allowing residents to show their support for the local university's sports teams. This not only caters to the passion of sports enthusiasts but also supports local businesses within the sports merchandise industry.

Craftsman's Workshop in Concord:

Collaborate with local hardware stores and artisans to offer a comprehensive range of handcrafted home improvement tools and supplies. This includes locally sourced wood, hand tools, and DIY project materials, contributing to the growth of the construction and home improvement sector and creating jobs in New Hampshire.

Success factors for selling products in New Hampshire

Outdoor Adventure Gear:

New Hampshire is renowned for its outdoor recreational opportunities. Offer products geared towards outdoor adventures such as hiking, camping, and skiing. Quality outdoor gear, apparel, and accessories that withstand the state's diverse weather conditions will resonate well with residents.

Locally Sourced and Sustainable Products:

The people of New Hampshire often appreciate locally sourced and sustainable products. Highlight the eco-friendly aspects of your offerings, whether it's through locally made crafts, organic goods, or products with sustainable packaging. Emphasize your commitment to environmental responsibility.

Winter Sports and Apparel:

With its snowy winters, winter sports are a significant part of life in New Hampshire. Consider offering winter sports gear, warm apparel, and accessories tailored to the needs of residents who enjoy activities like skiing, snowboarding, and ice skating.

Craftsmanship and Artisanal Goods:

handmade and artisanal products, supporting local artists and craftspeople. Unique, one-of-a-kind items and a focus on craftsmanship can appeal to residents who appreciate individuality.

Community Engagement and Events:

New Hampshire has a strong sense of community, and residents often engage in local events. Participate in fairs, festivals, and community gatherings to connect with your audience directly. Sponsorship or participation in events aligned with local values can boost brand awareness.

Embarking on the journey to launch an online shopping marketplace tailored to the unique needs of New Hampshire is a strategic move with immense potential for success. By understanding the unsatisfied customer group, curating a product selection aligned with local demands, and implementing success factors such as local collaborations and efficient logistics, entrepreneurs can position themselves at the forefront of a thriving venture. In essence, starting a marketplace in New Hampshire provides the chance to tap into a dynamic market and address the specific needs of a diverse and discerning consumer base.

Here’s how to start a marketplace for New Hampshire

Interested in a New Hampshire marketplace? Launch it swiftly on Vendo within weeks, not months. Assess the compatibility between your product catalog strategy and audience needs, adapting customer acquisition methods based on concrete results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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