Case Study
Oct 24, 2023

How to start a marketplace for Montana

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Starting a marketplace in Montana is a strategic move, considering the state's GDP of approximately $58 billion and a population of around 1.1 million. However, existing marketplaces might not fully align with Montana's demand for high-quality products manufactured and sold by local businesses.

Vendo is the most award-winning way to start your own marketplace for Montana. Vendo has won numerous awards, including the "Best Marketplace Platform" award from the eCommerce Association. Limited by the absence of a six-figure upfront investment and unable to commit to a 12-18 month build? Choose Vendo to swiftly launch and test your marketplace project—a popular choice among entrepreneurs and founders.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.    

Why start an online marketplace in Montana

Montana's Economic Landscape: A Growing Haven for Business

Initiating an online shopping marketplace in Montana is a strategic move driven by the state's evolving economic landscape. With a diverse economic base encompassing agriculture, tourism, and outdoor recreation, Montana provides fertile ground for entrepreneurial ventures. The economic vibrancy and continuous population growth create an opportune setting for the establishment of an online marketplace. Entrepreneurs can leverage this growth, understanding the evolving shopping habits of Montanans, and position themselves at the forefront of a business venture with substantial potential for success.

Untapped Market Potential: Addressing Unmet Needs in Montana

Within Montana's diverse economy lies untapped market potential—a consumer group dissatisfied with existing online shopping options. Despite the variety of retail choices, a gap exists, waiting to be filled by a centralized online marketplace that caters specifically to the preferences of Montana residents. Entrepreneurs have the chance to address this unmet need by offering a platform that transcends generic offerings, providing a personalized and tailored shopping experience. Recognizing and fulfilling the unique demands of this consumer group positions a marketplace in Montana as an essential resource.

Digital Convenience for Montana Residents: Aligning with Local Expectations

Starting an online marketplace in Montana goes beyond entering a growing market; it's about providing a solution that brings convenience and variety to the diverse residents. In a state known for its natural beauty, outdoor pursuits, and a strong sense of community, the marketplace can act as a digital hub, connecting consumers with a diverse range of products that cater to their unique tastes. This amalgamation of growth, unmet needs, and local convenience creates a compelling pitch for entrepreneurs to establish an online shopping marketplace in Montana.

Montana: A growing market with distinctive consumer needs

Economic Growth in Montana: Fertile Ground for Entrepreneurship

Montana's economic growth serves as a catalyst for creating a fertile market, attracting both businesses and residents. This economic dynamism positions the state as an opportune ground for entrepreneurs seeking to start an online marketplace. As the population continues to grow, so does the demand for digital retail options. Entrepreneurs can capitalize on this upward trajectory, positioning themselves at the forefront of a market that is evolving in response to changing consumer preferences.

Unsatisfied Customer Group: Identifying the Void in Montana

Despite the abundance of retail options in Montana, there exists an underserved customer group actively seeking a more centralized and specialized online shopping experience. The absence of a platform tailored to the state's diverse demographics leaves room for entrepreneurs to step in and provide a solution. This unsatisfied customer group is eagerly looking for a digital marketplace that goes beyond generic offerings, presenting a unique opportunity for entrepreneurs to shape the digital retail landscape in Montana.

Digital Convenience for Montana Residents: A Solution to Evolving Expectations

The need for a comprehensive, accessible, and efficient online shopping experience is evident in Montana. Residents, driven by a desire for innovation, a love for outdoor activities, and a strong connection to their local communities, are seeking a platform that offers a diverse array of products while aligning with the lifestyle and culture unique to the state. Understanding and addressing these evolving expectations is key to building a successful online marketplace in Montana.

Products for Montana

Let's explore a variety of products across different categories that resonate with the lifestyle and preferences of Montana residents. By emphasizing the connection between local businesses in Montana and their customers, your online marketplace can play a vital role in supporting the local economy and creating job opportunities within the state.

Big Sky Country Outdoor Gear:

Collaborate with local outdoor outfitters to offer a selection of Big Sky Country adventure gear. This could include specialized hiking equipment, camping gear, and fishing essentials sourced from Montana-based manufacturers. By promoting these products, your platform supports local businesses in the outdoor recreation industry, contributing to job opportunities within the state.

Montana Farm Fresh Delicacies:

Partner with local farmers' markets and food producers to provide residents with a range of Montana farm-fresh essentials. Offer locally grown produce, artisanal cheeses, and other culinary delights, encouraging residents to support local agriculture and contributing to job creation within Montana's diverse food industry.

Rocky Mountain Inspired Home Decor:

Feature locally crafted home decor items inspired by the majestic Rocky Mountains. This could include artwork, furniture, and decor accessories showcasing the natural beauty of Montana, supporting local artisans and contributing to job growth within the artistic community.

Montana Artisan Crafts:

Highlight the talent of local artisans by offering a diverse range of handmade products. This might include pottery, woodworking, and traditional crafts, allowing residents to connect with the rich cultural heritage while supporting local artists and their livelihoods.

Wild Game Gourmet Delights:

Collaborate with local food producers to offer a selection of gourmet delights inspired by Montana's wild game. Include jerky, sausages, and locally made snacks, supporting local food businesses and contributing to job creation within the culinary sector.

Yellowstone National Park Souvenirs:

Partner with local gift shops and artists to offer souvenirs inspired by the natural wonders of Yellowstone National Park. This could include artwork, decor items, and unique gifts, allowing residents and visitors to cherish Montana's unique landscapes while supporting local businesses.

Montana Tech Innovation:

Collaborate with local tech companies to offer innovative solutions tailored to Montana's unique needs. This could include technology for agriculture, outdoor adventure apps, and other gadgets designed with a local touch. By promoting these products, your platform supports local tech businesses and contributes to job opportunities within the tech sector.

Montana Grizzlies Fan Zone:

Feature merchandise from local sports stores representing the University of Montana Grizzlies. Offer apparel, accessories, and memorabilia, allowing residents to show their support for the local university's sports teams. This not only caters to the passion of sports enthusiasts but also supports local businesses within the sports merchandise industry.

Craftsman's Workshop in Bozeman:

Collaborate with local hardware stores and artisans to offer a comprehensive range of handcrafted home improvement tools and supplies. This includes locally sourced wood, hand tools, and DIY project materials, contributing to the growth of the construction and home improvement sector and creating jobs in Montana.

Success factors for selling products in Montana: 

Outdoor Adventure Gear:

Montana is renowned for its stunning natural beauty and outdoor activities. Offer a range of outdoor adventure gear, including camping equipment, hiking gear, fishing supplies, and apparel suited for various weather conditions.

Local Artisan Products:

Montana has a vibrant community of artisans and craft producers. Feature locally-made products, such as handmade crafts, artwork, and artisanal foods. Highlighting the uniqueness of Montana's craftsmanship can attract customers looking for authentic, locally sourced items.

Ranch and Livestock Supplies:

Agriculture, including ranching, is a significant part of Montana's economy. Provide ranch and livestock supplies, agricultural equipment, and tools. Establish connections with local farmers and ranchers to understand their specific needs.

Winter Sports Equipment:

Montana experiences cold winters with abundant snowfall, making winter sports popular. Offer a selection of winter sports equipment, including skiing and snowboarding gear, snowshoes, and cold-weather apparel.

Community Involvement:

Montanans value community connections. Get involved in local events, sponsorships, and partnerships. Supporting community initiatives and demonstrating a commitment to local causes can enhance your brand's reputation and foster customer loyalty.

Starting an online shopping marketplace in Montana provides entrepreneurs with a strategic entry point into a thriving market. By understanding the unique needs of Montana's, curating niche product offerings, and implementing key success factors, entrepreneurs can position themselves for success. The potential for growth, combined with a focus on community engagement and local authenticity, makes starting a marketplace in Montana a rewarding venture in the dynamic landscape of digital retail.

Here’s how to start a marketplace for Montana

Considering a marketplace for Montana? Choose Vendo for a quick launch within weeks, not months. Evaluate the harmony between your product catalog strategy and audience needs, adapting customer acquisition methods based on tangible results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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