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Case Study
Aug 14, 2023

How to start a marketplace for Las Vegas 

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Las Vegas, with a population surpassing 660,000 and strong internet accessibility at 92%, emerges as a promising market for an online shopping marketplace. The city's dynamic consumer landscape, coupled with a steady rise in online retail, presents a strategic opportunity to connect local businesses with digitally-engaged Las Vegas residents.

But the desire for killer products, carefully curated and displayed in a way that grabs attention? Existing marketplaces aren't hitting the mark. Enter Vendo, your ticket to setting up a swanky Las Vegas marketplace in a matter of weeks. Here's how it plays out.

No six figures to invest upfront and no patience for a 12-18 month ground-up build? Looking to go live and dip your toes in the waters within weeks? Entrepreneurs and founders, just like you, choose Vendo as the go-to solution for their marketplace projects.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start a marketplace for Las Vegas 

Entertainment Extravaganza and Tourism Hub:

Las Vegas' allure extends beyond the iconic Strip, encompassing a city that never sleeps, fueled by entertainment, tourism, and a dynamic local population. Within this landscape lies a consumer group with diverse tastes, fueled by the city's constant innovation and evolving trends. The neighborhoods of Las Vegas, each with its unique character, contribute to a dynamic market that existing online platforms have yet to fully embrace.

Unmet Needs of a Diverse Consumer Group:

From the glamor of the Strip to the laid-back vibe of Summerlin, there exists a discerning consumer group in Las Vegas seeking a more personalized and locally infused online shopping experience. While current platforms offer convenience, they fall short of capturing the vibrant essence of Las Vegans. 

The opportunity lies in creating an online marketplace that caters not just to the varied preferences of residents but also fosters a sense of community and engagement specific to each neighborhood.

The Quest for Las Vegas-Infused Excitement:

In a city known for its world-class shows, bustling casinos, and non-stop entertainment, the quest for localized engagement is paramount. Las Vegans and visitors alike are not just seeking products; they are yearning for an online shopping experience that mirrors the excitement and diversity of the city. From Downtown to Henderson, an online marketplace has the potential to become a digital companion to Las Vegas' diverse and vibrant communities

Products for Las Vegas

Entertainment Memorabilia on the Strip:

Celebrate the entertainment spirit of the Strip with a category focused on entertainment memorabilia. Showcase locally crafted items, exclusive show merchandise, and unique pieces that capture the glamor and excitement of the iconic Las Vegas Strip.

Luxury Finds in Summerlin:

Embrace the luxurious atmosphere of Summerlin with a category focused on high-end and luxury products. Showcase locally sourced luxury items, upscale fashion, and exclusive accessories that resonate with the sophisticated and affluent vibe of this suburban district.

Tech Gadgets for the Innovation Hub:

Cater to the tech enthusiasts in Las Vegas' growing innovation hub with a curated selection of the latest gadgets, smart home solutions, and innovative tech accessories. Reflect the fast-paced and forward-thinking lifestyle of this dynamic neighborhood.

Culinary Delights in Downtown:

Celebrate the culinary renaissance of Downtown Las Vegas with a selection of local foods, specialty ingredients, and culinary gadgets. The marketplace becomes a virtual exploration of the diverse and delicious offerings in this emerging culinary hub.

Fashion and Nightlife in the Arts District:

In the trendy Arts District, spotlight fashion and nightlife finds, featuring local designers, eclectic fashion, and unique accessories. Offer products that cater to the fashion-forward tastes of Arts District residents and those looking to experience the vibrant nightlife.

Outdoor and Adventure Gear in Henderson:

Cater to the outdoor enthusiasts in Henderson with a category focused on outdoor and adventure gear. Showcase items such as hiking equipment, camping essentials, and outdoor accessories that align with the active lifestyle of this suburban community.

Success factors for selling products in Las Vegas

Local Business Collaboration:

Forge strategic partnerships with entertainment venues on the Strip, onboard luxury retailers from Summerlin, and initiate collaborative marketing campaigns amplifying the voices of local businesses.

Personalized Shopping Experience:

Implement advanced algorithms for personalized product recommendations, ensure an intuitive and user-friendly interface for seamless navigation, and offer tailored promotions based on individual preferences.

Community Engagement and Event Collaborations:

Host virtual events featuring local entertainers, showcase behind-the-scenes content and stories of Las Vegas entrepreneurs, and initiate collaborative campaigns supporting community initiatives and causes.

Efficient Logistics and Quick Deliveries:

Establish strategic partnerships with local delivery services for fast and reliable shipping, and implement a responsive and efficient customer support system.

Innovative Marketing Campaigns:

Leverage social media platforms to showcase Las Vegas-centric products, collaborate with influencers to highlight unique products and experiences, and deploy targeted digital marketing campaigns focused on Las Vegas neighborhoods.

Adaptability to Diverse Lifestyles:

Curate a product range that aligns with the diverse and dynamic lifestyles of Las Vegans, from luxury items to outdoor gear that complements the active and adventurous spirit of the community.

Seamless Mobile Experience:

Design a mobile-friendly app for on-the-go shopping and implement mobile payment options for quick and secure transactions.

Agile Inventory Management:

Ensure real-time inventory updates to prevent stockouts and disappointments, and maintain efficient supply chain management to meet the demands of a diverse and bustling market.

Responsive Social Responsibility Initiatives:

Implement eco-friendly packaging and sustainable practices, and support local entertainment and community initiatives through proceeds.

In the heart of the Entertainment Capital, launching an online marketplace isn't just about commerce; it's about betting on a commerce jackpot in the diverse communities and businesses that make up Las Vegas. By curating a selection of Las Vegas-inspired essentials across entertainment, luxury, tech, and more, this online marketplace aims to provide Las Vegans and visitors with a personalized, engaging, and locally infused shopping journey. 

In doing so, it contributes to the economic vibrancy of Las Vegas, transforming the way residents and visitors connect with the unique and electrifying tapestry of the Silver State.

Here’s how to start a marketplace for Las Vegas 

Excited about the idea of a Las Vegas marketplace? Launch it rapidly on Vendo within weeks, not months. Evaluate the compatibility between your product catalog strategy and audience needs, refining customer acquisition methods based on real results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 

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