Case Study
Oct 19, 2023

How to start a marketplace for Idaho

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Establishing a marketplace in Idaho is a strategic move given the state's economic stability and a population of around 1.8 million. With a GDP of approximately $87 billion, Idaho's marketplace can leverage these factors to cater to the diverse needs of its residents and businesses, contributing to economic growth in the region. Existing marketplaces in Idaho are struggling to meet the demand for high-quality products manufactured and sold by local businesses, presenting a significant opportunity for innovation and improvement.

If you're looking to start your own marketplace for Idaha, Vendo is the perfect platform for you. With Vendo, you can start selling your products today and start making money tomorrow. 

If an upfront six-figure investment and a year-long commitment aren't in the cards, but you want to launch and test the waters quickly, Vendo is the ideal choice for entrepreneurs and founders working on marketplace projects.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Why start an online marketplace in Idaho

Idaho's Economic Landscape: A Business Haven

Embarking on the journey to start an online shopping marketplace in Idaho is grounded in the state's unique economic landscape. Idaho, with its thriving industries and a growing local population, offers an enticing opportunity for entrepreneurs. The economic vibrancy and the continuous influx of residents create a fertile ground for an online marketplace to thrive. By positioning oneself at the intersection of this growth and the evolving shopping habits of Idahoans, entrepreneurs can spearhead a business venture with substantial potential for success.

Untapped Market Potential: Catering to Unmet Needs

Within Idaho's diverse economy lies an untapped market potential—a consumer group dissatisfied with existing online shopping options. Despite the state's variety of retail options, there exists a gap waiting to be filled by a centralized online marketplace catering specifically to the preferences of Idahoans. Entrepreneurs have the chance to address this unmet need, offering a platform that transcends generic offerings to provide a personalized and tailored shopping experience. Recognizing and fulfilling the unique demands of this consumer group positions a marketplace in Idaho as an essential resource.

Digital Convenience for Idahoans: Meeting Evolving Expectations

Starting an online marketplace in Idaho is not just about entering a growing market; it's about providing a solution that brings convenience and variety to the diverse residents. In a state known for its cultural richness and economic diversity, the marketplace can act as a digital hub, connecting consumers with a diverse range of products that cater to their unique tastes. This amalgamation of growth, unmet needs, and local convenience creates a compelling pitch for entrepreneurs to embark on the journey of establishing an online shopping marketplace in Idaho.

Idaho: A growing market with distinctive consumer needs

Economic Growth in Idaho: Creating a Fertile Ground

Idaho's economic growth serves as a catalyst for creating a fertile market, attracting both businesses and residents. This economic dynamism positions the state as an opportune ground for entrepreneurs seeking to start an online marketplace. As the population continues to grow, so does the demand for digital retail options. Entrepreneurs can capitalize on this upward trajectory, positioning themselves at the forefront of a market that is evolving in response to changing consumer preferences.

Unsatisfied Customer Group: Identifying the Void

Despite the abundance of retail options in Idaho, there exists an underserved customer group actively seeking a more centralized and specialized online shopping experience. The absence of a platform tailored to the state's diverse demographics leaves room for entrepreneurs to step in and provide a solution. This unsatisfied customer group is eagerly looking for a digital marketplace that goes beyond generic offerings, presenting a unique opportunity for entrepreneurs to shape the digital retail landscape in Idaho.

Digital Convenience for Idahoans: A Solution to Evolving Expectations

The need for a comprehensive, accessible, and efficient online shopping experience is evident in Idaho. Residents, driven by a desire for variety and local convenience, are seeking a platform that offers a diverse array of products while aligning with the lifestyle and culture unique to the state. Understanding and addressing these evolving expectations is key to building a successful online marketplace in Idaho.

Products for Idaho

Gem State Apparel:Immerse yourself in the unique spirit of Idaho with Gem State Apparel, connecting local fashion designers and boutiques with customers eager to embrace Idaho's rugged charm. From outdoor adventure wear to urban-chic accessories, Gem State Apparel becomes a celebration of Idaho's lifestyle, supporting local designers and stimulating job creation within the garment industry.

Backcountry Gear Hub:
For the adventure enthusiasts, Backcountry Gear Hub is your gateway to quality outdoor equipment. Connect with local outdoor gear retailers, offering everything from gear suitable for Idaho's coastal adventures to hiking and camping essentials for exploring lush landscapes. Supporting local businesses in this category contributes to the resilience of Idaho's outdoor recreation sector and fosters job creation.

Idahoan Artisan Crafts Showcase:Discover the artistry woven into Idaho's culture with the Idahoan Artisan Crafts Showcase. Handpicked from local craftsmen, this collection features unique treasures inspired by the state's natural beauty. From handcrafted wooden items reflecting Idaho's wilderness to artwork capturing the Gem State's essence, each piece tells a distinctive story, supporting cultural expression and local artists.

Gem State Gourmet Treats Delivered:Savor the flavors of Idaho with Gem State Gourmet Treats Delivered. Connect with local food artisans offering monthly subscription boxes filled with the finest huckleberry treats, potato-based snacks, and other regional specialties. This not only supports local farmers and producers but also stimulates growth in Idaho's food industry, creating a ripple effect that benefits the entire community.

Mountain Living Home Decor Finds:Transform your living space with Mountain Living Home Decor Finds, inspired by Idaho's picturesque landscapes. From log cabin decor to rustic furniture, each piece brings the warmth and coziness of mountain living into your home. This collection becomes a catalyst for the local home goods sector, generating opportunities for businesses and artisans specializing in home decor.

Tech & Innovation from Idaho:

Experience the forefront of technology with Tech & Innovation from Idaho. Bridge the gap between local tech businesses and customers interested in cutting-edge products, from gadgets to smart home devices developed in the heart of Idaho. This collection becomes an engine for growth in the technology sector, attracting investment and creating high-tech jobs.

Wellness in the Wilderness Essentials:Prioritize your well-being with Wellness in the Wilderness Essentials, bringing together local businesses offering natural remedies, wellness supplements, and fitness equipment. This category caters to customers prioritizing a healthy lifestyle in Idaho's serene and diverse environment while supporting local wellness businesses.

Idaho Heritage Arts and Crafts Treasures:Immerse yourself in the rich heritage of Idaho with Idaho Heritage Arts and Crafts Treasures. Featuring traditional art and handmade items, this collection becomes a cultural showcase, preserving the diverse heritage of the Gem State. Support local artists and bring a piece of Idaho's history into your home.

Sunset Photography in the Sawtooths:Capture the breathtaking beauty of Idaho's iconic landscapes with Sunset Photography in the Sawtooths. Showcasing local photographers' talent, each print immortalizes the warm hues of dusk over the Sawtooth Mountains. Bring the mesmerizing views of Idaho into your living space and support the creative talents of local photographers.

Sustainable Living in the Rockies:Embrace an eco-friendly lifestyle with Sustainable Living in the Rockies. From reusable items to energy-efficient gadgets, this assortment encourages Idahoans to adopt sustainable practices. Support local businesses committed to environmental consciousness and contribute to Idaho's journey towards a greener future.

Local Brews and Spirits Showcase:Raise a toast to the craftsmanship of Idaho's craft breweries and distilleries with Local Brews and Spirits Showcase. Featuring a selection of unique and flavorful concoctions, this collection becomes a hub for those seeking the best of Idaho's beverage scene. Support local breweries and distilleries while indulging in the diverse flavors of the Gem State.

Mountain Living Home Improvement Tools:Elevate your living space with Mountain Living Home Improvement Tools, tailored to the mountain living experience in Idaho. From cabin decor to outdoor furniture, this collection supports local hardware stores and businesses. Enhance your home while contributing to the prosperity of local businesses, promoting economic sustainability and job creation in the home improvement sector.

Success factors for selling products in Idaho

Outdoor Adventure Gear:

Idaho is renowned for its stunning landscapes and outdoor activities. Focus on offering outdoor adventure gear such as hiking equipment, camping gear, fishing supplies, and accessories for activities like rafting and skiing. Tailor your product selection to cater to the state's outdoor enthusiasts.

Potato-Themed Merchandise:

Leverage Idaho's association with potatoes by offering potato-themed merchandise. This can include novelty items, kitchenware, and apparel featuring creative and humorous potato designs. Aligning with the state's agricultural identity can resonate with local consumers.

Local Artisanal Products:

Idahoans appreciate locally sourced and crafted products. Curate a selection of artisanal goods, including handmade crafts, locally produced foods, and unique items created by Idaho-based artisans. Emphasize the local connection and quality of these products.

Technology and Gadgets:

Boise, the capital of Idaho, is emerging as a hub for technology and innovation. Consider offering the latest tech gadgets, smart home devices, and accessories that appeal to the tech-savvy consumer base. Stay updated on technological trends to meet the demands of this market.

Family-Friendly Outdoor Furniture:

Idahoans value family and community. Provide outdoor furniture and accessories suitable for gatherings, barbecues, and events. This can include patio furniture, picnic gear, and items that enhance the outdoor social experience. Emphasize the importance of creating inviting outdoor spaces.

Embarking on the journey to start an online shopping marketplace in Idaho is not just a business venture; it's a unique opportunity to shape and influence the digital retail landscape in a state experiencing dynamic growth. With a burgeoning market, an underserved customer group, and distinct product preferences, Idaho presents an open canvas for entrepreneurs to create a platform that resonates with the local community. By embracing local craftsmanship, meeting lifestyle needs, and employing key success factors like seamless technology and responsive customer service, launching a marketplace in Idaho becomes an exciting venture with the potential for significant growth.

Here’s how to start a marketplace for Idaho

Thinking about an Idaho marketplace? Vendo facilitates a rapid launch within weeks. Gauge the synergy between your product catalog strategy and audience needs, adjusting customer acquisition methods based on practical results.

Here’s what you’d be getting with a Vendo free trial:

  • Book a marketplace demo call: We’ll set up your marketplace demo and populate it with products, so you could give it a try and start selling in 14 days
  • Customize your Storefront: Use the drag & drop page builder or custom CSS
  • Onboard Brands: Invite your brands or choose brands from our catalog
  • Select Products: Curate products and collections manually or automate it
  • Embed products: Make your content, newsletters, social media shoppable
  • Get Paid: Get paid as soon as products are shipped by the brands
  • End-to-end automation: brands sync, fulfillment, payouts, invoicing, taxes 


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