Case Study
Dec 14, 2023

GOLDBELLY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a unique online marketplace that specializes in delivering gourmet food from iconic restaurants and local eateries across the United States. It's a culinary adventure, bringing regional favorites right to your doorstep. Got a plan for an online marketplace? Check out Vendo.

Vendo super user-friendly and won't break the bank. You can have your marketplace up and running in no time – think just a few days. You'll be able to feature great products from domestic brands without the stress of handling dozens of inventory or shipping headaches. Vendo handles the tricky parts, so you can focus on creating a really cool and unique marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Savoring Success in the Food Marketplace with a Delicious Affiliate Program A Feast of Flavors from Coast to Coast started as an ambitious online marketplace with a unique concept: delivering local gourmet foods from across the United States to anywhere in the country. They've cooked up quite a success story, partnering with over 850 food makers and eateries. From famous New York bagels to authentic Texas BBQ, Goldbelly brings regional culinary delights to doorsteps nationwide, serving thousands of food lovers.

The Recipe for Culinary Connection

What's a Goldbelly secret ingredient? Connection through food. They've tapped into the emotional power of regional cuisine, allowing people to order dishes from their hometowns or places they’ve visited. This emotional connection, coupled with the convenience of home delivery, has made Goldbelly a favorite among food enthusiasts.

A Menu of Iconic Eateries

Goldbelly isn't just a food delivery service; it's a culinary adventure. They feature a wide range of eateries, from award-winning restaurants to local hidden gems. This diversity in offerings ensures that there's something for every palate and occasion, be it a craving for comfort food or a gourmet meal.

Slicing into Profits: Goldbelly’s Affiliate Program

Goldbelly affiliate program is a tasty proposition for food bloggers, influencers, and enthusiasts. It allows them to earn commissions by promoting Goldbelly services. This program has been effective in expanding their reach, driving more food lovers to the marketplace, and rewarding affiliates for their promotional efforts.

Cooking Up Your Marketplace Success

Inspired by Goldbelly? To replicate their success, focus on a unique niche - like they did with regional foods. Build partnerships with a variety of suppliers to offer a diverse range of products. An affiliate program can help spread the word and drive sales. Prioritize customer experience and satisfaction. Stick to these ingredients, and you might just whip up your own successful online marketplace.

Get started with a marketplace like Goldbelly on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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