Case Study
Oct 10, 2023

Go Outdoors multi-vendor marketplace success

Written by

Go Outdoors isa UK-based online marketplace that specializes in outdoor clothing, camping equipment, and outdoor gear. They offer a wide range of products for various outdoor activities such as hiking, camping, cycling, fishing, and more.

Vendo makes it easier and more cost-effective than ever to launch your own multi-vendor marketplace. You can kickstart your marketplace by offering products from various vendors and get it up and running within a matter of days, all without the hassle of handling inventory and shipping.

Vendo operates on an efficient dropshipping model, which means you won't have to deal with the intricate logistics. Instead, you can concentrate on expanding and enhancing your marketplace.


Origins and History

Picture this: It's 1998, Sheffield, UK. Two visionaries, Paul Caplan and John Graham, had an idea - to create a place where outdoor lovers could find everything they needed under one digital roof. It all began with a humble brick-and-mortar store, but that was just the beginning.

Growth and Transformation

Fast forward to today, and Go Outdoors is a behemoth in the world of outdoor retail. With over 60 stores peppered across the UK, they've made the leap from traditional storefronts to a bustling online marketplace. Their growth and adaptability have been nothing short of impressive.

What Makes Go Outdoors a Winner?

What's the secret behind Go Outdoors' popularity? It's pretty straightforward. They've got a treasure trove of products that cater to every adventurer's needs. Here's a taste of what they offer:

  • Camping Gear: Tents, sleeping bags, and camp cooking equipment for a cozy night under the stars.
  • Hiking Essentials: Rugged boots, backpacks, and clothing for conquering the trails.
  • Cycling Gear: Bikes, accessories, and clothing for both casual riders and cycling enthusiasts.
  • Fishing Equipment: Rods, reels, and bait for angling aficionados.
  • Outdoor Clothing: From waterproof jackets to base layers, they've got you covered in any weather.
  • Footwear: Boots, shoes, and sandals designed for outdoor adventures.
  • Travel Essentials: Luggage, backpacks, and accessories for globetrotters.

Replicating Go Outdoors' Success

Want to follow their footsteps and create a booming online marketplace? Here's the recipe for success:

Product Variety

Offer a diverse range of outdoor gear and clothing.

Online Presence

Embrace the digital age; an online marketplace can reach a global audience.

Competitive Pricing

Keep your prices competitive, so customers keep coming back.

Customer Focus

Listen to your customers and continuously improve.

Expertise Counts

Knowledgeable staff build trust and loyalty.

In a nutshell, Go Outdoors has transformed from a small store into a digital paradise for outdoor enthusiasts. Whether you're hiking, camping, cycling, or fishing, they've got the gear to fuel your adventure. Take inspiration from their journey and make your online marketplace a haven for adventure seekers too!

Get started with a marketplace like Go Outdoors on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.