Case Study
Oct 28, 2023

Go Outdoors marketplace affiliate program

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Go Outdoors is a British outdoor retail company that offers a wide range of outdoor equipment, clothing, and accessories for various outdoor activities and adventures. If you’re looking for a Go Outdoors affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo enables a smooth and affordable setup for your multi-vendor marketplace. Begin your journey of selling various vendors' products promptly, without the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


Choose Vendo for a total marketplace service, offering an automated platform for day-to-day operations, a selection of brands or the chance to add your own, merchandising and marketing tools, sales options across various channels (including website, emails, SMS, mobile app, social media), and continuous support for scaling your marketplace.

Go Outdoors Marketplace Success Factors

Go Outdoors, known for its wide range of outdoor gear and equipment, successfully revamped its strategy and culture under new leadership. Here are the key reasons behind Go Outdoors' success:

  • Strategic Overhaul: New management focused on making Go Outdoors a great place to work and shop, doubling customer satisfaction and loyalty.
  • Employee Engagement: Launched "GOforit!", a platform facilitating recognition and communication among its large, part-time workforce.
  • Customer Satisfaction: Efforts led to customers who were twice as likely to return, spend more, and recommend Go Outdoors.
  • Culture of Recognition: Nearly 3,000 peer-to-peer eCards circulated, enhancing a culture of appreciation and acknowledgment.
  • Financial and Customer Service Improvement: Significant increase in "My Customer" satisfaction scores and financial performance with 25 stores exceeding customer satisfaction targets​​.

Go Outdoors Affiliate Program

The Go Outdoors Affiliate Program offers a lucrative opportunity for content creators and marketers to earn commissions by promoting high-quality outdoor gear. Content creators, influencers, and affiliate marketers focused on outdoor, camping, or adventure gear will find this program particularly beneficial.

  • Commission Structure: Up to 5% on web sales, with exclusive products and a discount card as additional incentives.
  • Promotional Peaks: Targets sales peaks during summer and winter, leveraging urgency with a January sale starting on Christmas day.
  • Average Order & Conversion: Average order value of £70 and a conversion rate of 1.4%, with different commissions for new and returning customers.
  • Fulfillment and Cookie Duration: Products fulfilled within the UK and Eire have a 30-day cookie duration, with certain restrictions on JD Sports brand partners.
  • Platform Accessibility: The program is managed through Awin, providing a streamlined and reliable process for affiliates​​.

Get started with a marketplace like Go Outdoors on Vendo. Get 3-5x higher sales commission!

Vendo enables a smooth and affordable setup for your multi-vendor marketplace. Begin your journey of selling various vendors' products promptly, without the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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