Case Study
Dec 30, 2023

GameStop eCommerce Case Study and How to Start a Look-Alike Marketplace

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GameStop is a retail gaming destination offering a variety of video games, consoles, accessories, and collectibles to gaming enthusiasts. If you're aiming to launch a look-alike eCommerce venture following a marketplace model, Vendo simplifies the process, allowing you to easily sell products from a variety of outstanding brands.

Vendo makes it easy to start an eCommerce marketplace, giving you access to a wide range of products from leading brands. With Vendo taking care of inventory and shipping logistics, you can focus on providing outstanding customer service. Begin and run your marketplace with ease, ensuring your attention remains on what's most important - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

GameStop's E-Commerce Evolution


GameStop stands as a conglomerate of specialized retail brands, serving as a significant retailer for a variety of products including video games, pop culture memorabilia, consumer electronics, and wireless services. 

With a strong presence of over 6,900 stores in 14 countries, GameStop prides itself on offering innovative solutions to consumers across the globe. Catering to both digital and physical media preferences, the company provides a comprehensive range of new and pre-owned video games, the latest gaming hardware, accessories, and various consumer electronics. 

GameStop's welcoming retail spaces invite gaming and tech enthusiasts to explore and indulge in their passions. Additionally, its Technology Brands sector, featuring Spring Mobile, Cricket Wireless, and Simply Mac, offers a broad spectrum of wireless and Apple products.

Further expanding its reach, GameStop has also acquired Geeknet, the parent company of ThinkGeek, enhancing its product offerings and market presence.

Top-Selling Product Categories and Examples:

  • Video Games: Offering both new and pre-owned titles across various gaming platforms.
  • Gaming Hardware: Consoles like the PlayStation, Xbox, and Nintendo Switch, alongside VR sets and gaming PCs.
  • Accessories: Controllers, headsets, and other peripherals that enhance the gaming experience.
  • Consumer Electronics: A variety of gadgets and tech products, from smartphones to laptops.
  • Pop Culture Collectibles: Items related to popular games, movies, and TV series, including merchandise and figurines.
  • Technology Brands: This includes products from Spring Mobile, Cricket Wireless, and Simply Mac, offering everything from wireless services to Apple products.

Key Factors for Success:

  • Diverse Product Offering: GameStop's wide range of products, including both new and pre-owned items, appeals to a broad spectrum of customers.
  • Multi-Channel Retailing: A commitment to delivering innovation and convenience through both physical stores and a robust online platform.
  • Specialty Branding: Operating under various brands that specialize in different segments, like Spring Mobile for wireless services and Simply Mac for Apple products.
  • Acquisitions for Growth: Expanding its reach and product lineup through strategic acquisitions like Geeknet and ThinkGeek.

For those aspiring to replicate GameStop's success in their own e-commerce endeavors, focusing on a diverse and specialized product range, ensuring a strong online and physical presence, and continuously adapting to the evolving needs and interests of the consumer are vital strategies.

Get started with a look-alike marketplace like GameStop on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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