Vendo gives you full customizability, ownership & CONTRol of your ecommerce
Case Study
Dec 19, 2023

EVERYTHING BUT THE HOUSE Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by (Everything But The House) is an innovative online marketplace specializing in estate sales, offering a unique selection of antiques, art, and collectibles. It's a treasure trove for those seeking rare and one-of-a-kind finds. Thinking about launching your own online marketplace? Give Vendo a shot. 

Vendo is really easy to use and won't put a dent in your wallet. You can have your marketplace ready to go in just a few days. You can feature cool products from domestic brands without the stress of inventory or shipping. Vendo takes care of the challenging bits, letting you focus on creating a unique and awesome marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Revolutionizing Estate Sales in the Online Marketplace with a Lucrative Affiliate Program A New Era of Estate Sales, short for Everything But The House, started as a groundbreaking online marketplace, transforming the traditional estate sale model. They brought estate sales online, making it easier and more accessible for people to discover and purchase unique items like antiques, art, and collectibles. With thousands of unique items listed and a customer base spread across numerous countries, has successfully digitized and globalized the niche market of estate sales.

A Treasure Trove of Unique Finds

What sets apart is its vast and varied inventory. Each estate sale brings a new assortment of items, making the platform a never-ending treasure hunt for buyers. From rare artworks to vintage jewelry, offers an eclectic mix that appeals to a wide range of customers, from casual buyers to serious collectors.

Streamlining the Estate Sale Process

The success is also due to its streamlined process. They've simplified the traditionally complex estate sale process for both sellers and buyers. By managing everything from inventory cataloging to shipping, has removed the barriers typically associated with estate sales, attracting a broader audience.

Growing Together: The EBTH Affiliate Program affiliate program is an essential part of their growth strategy. It invites bloggers, influencers, and antique enthusiasts to promote their marketplace. Affiliates earn commissions on sales made through their referrals, helping to drive traffic and sales while benefiting from their promotional efforts.

Replicating EBTH Marketplace Magic

To replicate success, focus on a specific niche, like they did with estate sales. Provide a platform that simplifies the selling process and offers a wide variety of unique items. Implement an effective affiliate program to expand your reach and build a community around your marketplace. By combining innovation with a customer-centric approach, you can create a successful online marketplace in your chosen field.

Get started with a marketplace like EBTH on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Put a shopping cart in your content
Written by
Evaluate Vendo for your eCommerce business
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts



Customize to your exact needs. Go global on day 1. DTC x B2B x Marketplace. One or multiple storefronts. A single dashboard to rule them all.