START A MARKETPLACE OR A CREATOR BOUTIQUE
Case Study
Nov 21, 2023

Etsy marketplace affiliate program

Written by

Etsy is an online marketplace that specializes in handmade, vintage, and unique craft items and supplies. If you’re looking for an Etsy affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Creating a multi-vendor marketplace is now more straightforward and cost-efficient with Vendo. Quickly start your endeavor with multiple vendors' products, minus the stress of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5%.

{{blog-card}}

Turn to Vendo for an all-encompassing marketplace service, providing an automation platform for day-to-day tasks, a selection of brands or the ability to invite your own, merchandising and promotional tools, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support for scaling your marketplace.

Etsy Marketplace Success Factors

Etsy's success story is a testament to its unique approach to online retail, focusing on handmade, vintage, and craft items and here are a few key factors its marketplace success:

  • Foundation and Growth: Etsy, established in a Brooklyn apartment in 2005, quickly grew into a significant player in e-commerce. By 2020, it had a net worth of $2 billion and an annual revenue of $1.725 billion.
  • Seller and Customer Base: The platform boasted around 4.3 million active sellers from 234 countries by the end of 2020, catering to a customer base of 89.1 million.
  • Global Presence: Etsy operates in 83 countries, with significant revenue contributions from the US, UK, Canada, Australia, Germany, and France.
  • Addressing Seller Pain Points: Etsy's success is partly due to its focus on the needs of sellers of handmade products, who were underserved by platforms like eBay. It offered lower commission fees and better support for their merchandise.
  • Pandemic Impact: During the pandemic, Etsy saw a surge in demand, especially for face masks. In just two weeks, 20,000 sellers started selling masks, accounting for 13% of overall gross merchandise sales in Q2 2020.

Etsy Affiliate Program

Etsy's affiliate program is an appealing choice for bloggers and website owners who focus on unique, handcrafted, or vintage items. Here are five key aspects of the program:

  • Commission Rate: Affiliates earn a commission rate of 4% for most items, and 2% for others.
  • Cookie Duration: The cookie lasts 30 days for website users, but only 7 days for mobile app users.
  • Product Variety: With over 7.5 million active sellers, affiliates have a vast selection of unique products to promote.
  • Payment Options: Payments are made via bank account or paper checks, with a minimum payout threshold of $20.
  • Application Restrictions: Applications from price-comparison, ad network, or cashback websites are not accepted, and low-quality sites or those using keyword stuffing are also ineligible.

Get started with a marketplace like Etsy on Vendo. Get 3-5x higher sales commission!

Creating a multi-vendor marketplace is now more straightforward and cost-efficient with Vendo. Quickly start your endeavor with multiple vendors' products, minus the stress of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

{{blog-card}}

NOW YOU CAN
Start a multi-vendor marketplace
LEARN MORE
LEARN MORE
Written by
LET'S GO
Start a Marketplace
Get started
Get started
NEWSLETTER
Get more marketplace case studies & insights
Subscribe
Subscribe
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.