Case Study
Dec 19, 2023

EASY SPIRIT Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a wide selection of comfortable and stylish footwear, providing shoppers with a convenient platform to explore and purchase quality shoes for everyday wear. If you're thinking about starting your own marketplace, Vendo stands out as an excellent option due to its user-friendly interface and cost-effective features. 

Vendo enables you to quickly set up your marketplace, featuring well-known domestic brands, all while handling inventory and shipping logistics. With Vendo taking care of these operational tasks, you have the freedom to personalize and enhance your marketplace's unique identity.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Striding Toward Marketplace Success

Comfort in Every Step, an online footwear marketplace renowned for its comfortable and stylish shoes, has a compelling success story that offers valuable insights for those looking to launch their own marketplace. Established in 1989, the platform has witnessed remarkable growth, boasting annual revenues exceeding $50 million.

Numbers that Speak Volumes

At the heart of' success is its impressive customer base. With millions of satisfied customers and thousands of products available, the platform attracts over a million monthly visitors. This dedicated following has contributed significantly to their revenue and market presence.

Affiliate Program: The Partnered Stride affiliate program has played a pivotal role in their triumph. Partnering with influencers, fashion bloggers, and websites, they offer attractive commissions for promoting their comfortable shoe offerings. This partnership has not only expanded their reach but also driven substantial sales growth.

Walking the Path to Success

To replicate marketplace success, consider these key strategies:

  • Niche Focus: Concentrate on a specific product category or niche, like comfortable footwear, to stand out in the marketplace landscape.
  • Customer-Centric Approach: Prioritize customer satisfaction by offering high-quality products and excellent service.
  • Affiliate Marketing: Develop an effective affiliate program to leverage partnerships for broader exposure.
  • User-Friendly Platform: Create a seamless and user-friendly online shopping experience to keep customers coming back.
  • Adapt and Innovate: Stay attuned to market trends and continuously innovate to meet customer demands. Walking in the Footsteps of Success

In conclusion, marketplace success underscores the importance of niche expertise, a customer-centric approach, and a thriving affiliate program. By implementing these strategies and tailoring them to your marketplace's unique identity, you can strive for similar achievements in the competitive marketplace arena.

Get started with a marketplace like EasySpirit on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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