Case Study
Apr 26, 2023

Chowbus mobile case study

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Chowbus mobile app offers a food delivery platform specializing in providing users with a curated selection and unique bundling feature for multi-restaurant orders. Utilizing Vendo to enable in-app shopping could seamlessly offer an additional revenue stream for an app akin to Chowbus. Incorporate Vendo into your mobile app using a WebView to develop your own in-app marketplace, providing users with the chance to browse and buy products from domestic brands, while earning a commission on every transaction.


Vendo is a comprehensive solution for all your marketplace needs, offering a platform that automates day-to-day operations, a variety of brands to choose from or the option to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support for scaling your marketplace business.

Success factors of Chowbus mobile app

Curated Restaurant Selection: Success is driven by offering a carefully curated list of local independent restaurants and stores, providing users with authentic and diverse Asian food options.

Visual Appeal: The app's success is attributed to the use of real food pictures, enhancing the visual appeal and helping users make informed decisions about their orders.

Unique Bundling Feature: The success of the app is enhanced by its unique bundling feature, allowing users to order from multiple restaurants in a single delivery without added fees, providing convenience and variety.

Reliable Delivery Service: Success is driven by providing reliable and efficient delivery services, ensuring that orders are delivered promptly and in good condition, contributing to a positive user experience.

User-Friendly Interface: The app's success is supported by a user-friendly interface, making it easy for users to browse, select, and place orders, thus enhancing overall satisfaction and engagement.

Localized Offerings: Success is driven by offering localized Asian food options, catering to specific regional tastes and preferences, thus resonating with diverse user groups.

Community Engagement: The app's success is attributed to fostering a sense of community by supporting local restaurants and stores, creating a connection between users and the businesses they support.

Personalized Recommendations: Success is enhanced by providing personalized recommendations based on user preferences and ordering history, offering a tailored experience for each user.

Seamless Payment Options: The app's success is supported by offering a variety of seamless payment options, ensuring convenience and security for users during the checkout process.

Feedback Integration: Success is driven by integrating feedback mechanisms, allowing users to provide input on their orders and experiences, thus enabling continuous improvement and responsiveness to user needs.

Suggestions for Chowbus mobile app's growth

Expanded Cuisine Options: Introduce a wider range of Asian cuisines to cater to diverse tastes, expanding the app's appeal and meeting the needs of a broader user base.

Enhanced Visual Experience: Continuously improve the visual experience by incorporating user-generated content, such as food photos and reviews, to provide a more immersive and engaging platform for users.

Customized User Profiles: Implement personalized user profiles to capture individual preferences, order history, and dietary restrictions, allowing for tailored recommendations and a more personalized experience.

Social Sharing Features: Integrate social sharing capabilities to allow users to share their favorite dishes, restaurants, and orders with friends and family, thus increasing brand visibility and user engagement.

Loyalty Programs: Introduce loyalty programs and rewards for frequent users, encouraging retention and repeat orders while fostering a sense of community and appreciation among users.

Enhanced Delivery Tracking: Improve delivery tracking features to provide real-time updates on order status, estimated arrival times, and the location of delivery drivers, enhancing transparency and user confidence.

User-Generated Content: Encourage and showcase user-generated content, such as reviews, ratings, and food photos, to build a vibrant community and provide social proof for restaurant selections.

Localized Marketing Campaigns: Develop localized marketing campaigns to highlight specific regional cuisines and promote local restaurants, fostering a stronger connection with users in different geographic areas.

Sustainability Initiatives: Implement sustainability initiatives, such as eco-friendly packaging options and partnerships with environmentally conscious suppliers, aligning with growing consumer preferences for sustainable practices.

Partnerships with Influencers: Collaborate with food influencers and local personalities to showcase featured dishes, promote special events, and increase brand awareness within target communities.

Suggestions for other businesses to replicate Chowbus success

Curation of Authentic Offerings: Emulate Chowbus's success by curating a selection of authentic and diverse culinary offerings, catering to specific cultural or regional cuisines to appeal to niche markets.

Visual Emphasis: Prioritize visual appeal by incorporating real food pictures and engaging visuals to showcase menu items, enhancing the overall user experience and aiding in informed decision-making.

Innovative Bundling Features: Introduce unique bundling features that allow customers to combine orders from multiple businesses for a seamless and convenient experience, providing variety without added fees.

Reliable Delivery Services: Ensure reliable and efficient delivery services to uphold customer satisfaction, building trust and loyalty through timely and secure delivery of orders.

User-Centric Interface: Develop a user-friendly interface that simplifies the ordering process, making it easy for customers to browse, select, and place orders with minimal friction.

Localization of Offerings: Tailor offerings to specific regional or cultural preferences, providing localized options that resonate with diverse customer segments and contribute to a sense of community engagement.

Personalization and Recommendations: Implement personalized recommendations based on customer preferences and ordering history, enhancing the tailored experience for each user and fostering repeat business.

Seamless Payment Options: Offer a variety of seamless and secure payment options to accommodate customer preferences and ensure a smooth checkout process.

Community Engagement: Foster a sense of community by supporting local businesses and engaging with customers through social media, events, and partnerships, creating a connection beyond transactions.

Feedback Integration: Integrate feedback mechanisms to gather customer input and continuously improve the service based on user insights, demonstrating responsiveness to customer needs and preferences.

Optimize your mobile app's ARPU with Vendo, allowing users to browse outstanding products from local brands. Increase affiliate sales commissions to 20-30%, delivering 3-5 times more earnings compared to typical affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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