Case Study
Oct 16, 2023

Cerqular multi-vendor marketplace success

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Cerqular is an innovative online marketplace dedicated to driving positive change and fostering a sustainable future. The platform stands out for its commitment to environmental stewardship, social empowerment, and ethical practices, ensuring universal access to eco-conscious businesses and consumers.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.



Cerqular's journey began with the vision of its co-founders and co-CEOs, David and Janine. As conscious consumers, they recognized the challenges of finding sustainable and transparent brands in a market cluttered with opaque processes and dishonest companies. Eco-friendly brands often lacked clarity, while principled brands struggled to gain visibility. It became evident that something needed to be done to support workers, creators, communities, and the environment.

Driven by their passion for a healthier future, David and Janine brought Cerqular to life. Their mission was to make access to sustainable products easy, transparent, and inclusive for everyone. They aimed to empower consumers to make informed decisions aligned with their values, whether it was supporting people, the planet, or their community. Cerqular emerged as a solution to the problem of finding sustainable products quickly and easily on a single platform.

What Sets Cerqular Apart

Hand-Picked Brands

Cerqular brings together mission-driven shoppers and businesses that share common principles. This ensures that consumers can trust in the values and ethics of the brands featured on the platform.

Trusted Brands

The brands on Cerqular uphold ideals of inclusivity, empowerment, and ethical labor. This commitment to ethics and social responsibility sets Cerqular apart from many traditional marketplaces.

Clean Products

Cerqular makes it easy for consumers to find products made from clean, non-toxic ingredients. This focus on clean and sustainable products contributes to a safer and more eco-friendly marketplace.

Cerq-Cash Rewards

To incentivize sustainable shopping, Cerqular introduced Cerq-Cash, a digital currency that connects consumers with purchases, refunds, and endless rewards. This system encourages customers to shop sustainably and rewards them for their choices.

Cerqular Product Categories

Cerqular offers a wide range of product categories to cater to the diverse needs of its customers. These categories include:

  • WOMEN: Fashion items, accessories, and more for women with a focus on sustainability and ethical production.
  • MEN: Sustainable clothing and accessories designed for men, promoting eco-conscious choices.
  • KIDS & BABIES: A selection of products that prioritize the well-being of children and babies, including clothing and accessories.
  • BEAUTY: Clean, non-toxic beauty products that allow consumers to care for their skin and the planet simultaneously.
  • HOME: Sustainable and eco-friendly home goods, from furniture to decor.
  • ELECTRONICS: Environmentally conscious electronic devices and accessories, reducing the environmental footprint of technology.
  • GROCERY: Sustainable food options, including organic and ethically sourced products.
  • PETS: Products designed with pets in mind, offering eco-friendly choices for pet owners.
  • GENDER NEUTRAL: A category for gender-neutral and inclusive products, reflecting Cerqular's commitment to diversity.
  • PRE-LOVED: Gently used items that promote the circular economy and reduce waste.

How to Replicate Cerqular's Success

If you're inspired by Cerqular's mission and want to replicate its success, consider the following steps:

Define Your Values

Clearly articulate your commitment to sustainability, ethics, and social responsibility.

Curate Your Brands

Handpick brands that align with your values and have a strong focus on sustainability and transparency.

Prioritize Clean Products

Ensure that the products on your platform are made from clean, non-toxic ingredients and materials.

Implement a Reward System

Consider introducing a rewards system, like Cerq-Cash, to incentivize sustainable shopping.

Diverse Product Categories

Offer a wide range of product categories to cater to various consumer needs.

Transparency and Ethics

Uphold transparency and ethical practices in all aspects of your operations.

Cerqular has shown that a commitment to sustainability and ethical commerce can lead to a successful and impactful online marketplace. By following their principles and strategies, you can also contribute to a brighter and more sustainable future for generations to come.

Get started with a marketplace like Cerqular on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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