Case Study
Oct 13, 2023

Cdiscout multi-vendor marketplace success

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Cdiscount is a popular e-commerce marketplace based in France. It offers a wide range of products for sale, including electronics, clothing, home goods, appliances, and much more. Customers can browse and purchase items online through their website. It's one of the leading e-commerce platforms in France and is known for providing various deals and discounts on products.

Vendo makes it easier and more cost-effective than ever to launch your very own multi-vendor marketplace. You can start offering products from a variety of vendors and be up and running in just a matter of days, all without the hassle of handling inventory and shipping.

Vendo operates on a streamlined dropshipping model, taking care of the logistical challenges for you, so you can concentrate on expanding your marketplace.


Origins and History

Cdiscount kicked off its online journey back in 1998, way before online shopping was all the rage. It was the brainchild of three tech enthusiasts, Thierry Petit, Hervé, and Christophe Charle, who set up shop in Bordeaux. From a small office in France, they envisioned creating a platform that could offer affordable products to the masses, and boy, did they succeed.

Growth and Transformation

Fast forward to today, Cdiscount is a household name in France. It's grown like wildfire, offering everything from tech gadgets to home essentials. This growth wasn't just a stroke of luck; it's the result of hard work, relentless innovation, and understanding what customers need. They expanded their reach to become a marketplace that caters to all shopping desires.

Secret Sauce of Cdiscount's Success

What makes Cdiscount tick? It's their customer-centric approach. They're all about convenience and competitive pricing. Plus, they've got a knack for understanding what the market wants and adapting quickly. Their partnerships with various vendors give them an edge, ensuring a vast product selection.

Replicating Cdiscount's Success

So, you want to follow in Cdiscount's footsteps and start your online marketplace? Here's a cheat sheet:

Customer First

Always prioritize your customers. Listen to their needs and preferences.

Competitive Pricing

Offer reasonable prices and attractive discounts to stand out.


Stay agile. Be ready to pivot and change according to market trends.

Diverse Product Range

Don't limit yourself. Diversity in your offerings attracts a broader audience.

Vendor Partnerships

Build strong relationships with reliable vendors.

Quality Service

Excellent customer service is non-negotiable.

Cdiscount's journey from a small office to a thriving online marketplace is a testament to the power of dedication and understanding your customers. As long as you put your customers first, stay adaptable, and offer quality service, you've got a shot at replicating their success in the e-commerce world.

Get started with a marketplace like Cdiscount on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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