Case Study
Oct 13, 2023

Catch multi-vendor marketplace success

Written by

Catch, the beloved Australian online marketplace, has become a household name for savvy shoppers looking for great deals and a diverse range of products. Since its inception, it has transformed the way Aussies shop online, offering everything from fashion to electronics, and so much more.

Vendo makes it easier and more cost-effective than ever to kickstart your own multi-vendor marketplace. You can commence selling a wide range of products from various vendors and be up and running in just a matter of days, all without the hassle of handling inventory and shipping.

Vendo operates with a streamlined dropshipping approach, taking the logistical intricacies off your plate, so you can direct your efforts towards expanding your marketplace.


The Early Days

Born in 2006, Catch of the Day started as a simple deal-a-day site, offering a single discounted product each day. It was the brainchild of Gabby and Hezi Leibovich, two brothers with a passion for bargain hunting. Little did they know that their modest idea would grow into something monumental.

The Leap Forward

Fast forward a few years, and Catch had outgrown its deal-a-day format. It rebranded to "Catch" and expanded its offerings, adding a plethora of products across various categories. It became a marketplace, bringing together an array of sellers, both big and small. This shift broadened the options for shoppers and made Catch an online shopping haven.

The Recipe for Success

Catch's success can be attributed to a few key ingredients. First and foremost, it's all about the deals. Catch's daily deals and flash sales keep customers coming back for more. The thrill of finding a great bargain is a powerful motivator. Additionally, Catch offers a diverse range of products, catering to all tastes and needs. The user-friendly website and app make the shopping experience smooth, and their commitment to customer satisfaction is second to none.

Replicating Catch's Success

If you're thinking about building your own online marketplace success story, here are some key takeaways from Catch's journey:

Offer Great Deals

Like Catch, focus on providing fantastic daily deals and discounts to attract and retain customers.

Diversify Your Catalog

Expanding the product range can attract a wider customer base.

User-Friendly Platforms

Ensure your website or app is easy to navigate, making the shopping experience pleasant.

Excellent Customer Service

Going the extra mile for customer satisfaction can turn first-time shoppers into loyal customers.

Embrace Change

Be ready to adapt and evolve as the market and customer preferences change.

In conclusion, Catch's transformation from a deal-a-day site to a thriving online marketplace is a testament to its ability to meet the ever-changing needs of online shoppers. Its success story provides valuable lessons for anyone looking to create their own online marketplace, emphasizing the importance of great deals, diverse offerings, user-friendly platforms, customer service, and adaptability. So, go ahead and catch your own dreams in the online marketplace world.

Get started with a marketplace like Catch on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.