Case Study
Oct 10, 2023

Buzzfeed affiliate revenue success tripled

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BuzzFeed, a dynamic and widely recognized digital media platform, stands at the forefront of creating engaging content across various topics. Renowned for its diverse approach to news, entertainment, and lifestyle, BuzzFeed has successfully incorporated affiliate links into its digital strategy. Sales commissions, particularly stemming from product reviews and recommendations, represent a substantial and growing revenue stream for this media giant. 

Vendo could provide BuzzFeed with a unique opportunity to significantly amplify its sales commissions. The integration of shoppable products and a shopping cart into its editorial content holds the potential for a notable 3-5x increase, marking a strategic move towards enhanced monetization in the ever-evolving landscape of digital media.


Unleash the power of Vendo, your comprehensive solution for domestic dropshipping, offering publishers an easy way to integrate shoppable products seamlessly.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, securing customer data for email list growth, and creating pathways for effective upselling strategies.

Unlocking Success in Digital Publishing

BuzzFeed, founded in 2006, has evolved from a viral content curator to a multimedia platform that encompasses news, entertainment, and lifestyle content. Embracing a distinctive mix of listicles, quizzes, investigative journalism, and video production, BuzzFeed has carved a unique niche in the digital media landscape. Its success lies in its ability to capture and engage a diverse audience, particularly the younger demographic, through shareable, relatable, and trend-driven content.

Success Factors

1. Virality and Shareability:

BuzzFeed's early success can be attributed to its emphasis on creating content designed for virality and shareability. The platform mastered the art of crafting articles, quizzes, and videos that resonated with audiences and encouraged social media sharing.

2. Diverse Content Formats:

BuzzFeed's success stems from its versatility in content creation. From listicles and quizzes to investigative journalism and video series, the platform caters to varied audience preferences, ensuring a broad appeal.

3. Understanding Audience Trends:

BuzzFeed has consistently demonstrated a keen understanding of internet and cultural trends. By staying attuned to what engages its audience, the platform can produce content that remains relevant and aligned with contemporary interests.

4. Youthful and Relatable Tone:

The platform's informal and conversational tone resonates well with its predominantly youthful audience. BuzzFeed's ability to connect with readers on a personal and relatable level contributes to its success.

5. Native Advertising Integration:

BuzzFeed seamlessly integrates native advertising into its content strategy. By creating sponsored content that aligns with its usual style, BuzzFeed maintains authenticity while generating revenue from brand partnerships.

6. Data-Driven Content Creation:

Utilizing data analytics, BuzzFeed tailors its content creation strategy to match audience preferences. This data-driven approach ensures that the platform remains responsive to evolving trends and reader interests.

7. Video Content Dominance:

BuzzFeed's significant investment in video content has been pivotal to its success. The platform recognized the growing importance of video consumption and strategically shifted focus, creating engaging video series that complement its written content.

8. Community Participation:

Encouraging community participation through user-generated content, comments, and social media interactions creates a sense of belonging. BuzzFeed's approach fosters an interactive community around its content.

9. Investigative Journalism:

Beyond entertainment, BuzzFeed's foray into investigative journalism has garnered attention and respect. This diversification showcases the platform's ability to tackle serious issues while maintaining its core identity.

10. Mobile Optimization:

Recognizing the increasing mobile usage, BuzzFeed optimizes its content for mobile devices. A mobile-friendly approach ensures that the platform remains accessible to users across various devices.

Audience and Value

Understanding the Audience:

BuzzFeed's audience predominantly consists of millennials and Generation Z. The platform's content resonates with individuals seeking a blend of entertainment, lifestyle, and news content presented in an engaging and accessible format.

Entertainment and Lifestyle Value:

Audiences value BuzzFeed for its entertaining and lifestyle-oriented content. Whether it's humorous listicles, personality quizzes, or lifestyle tips, the platform provides a mix of content that caters to leisure and self-expression.

News and Trend Awareness:

While BuzzFeed is known for its lighter content, its audience also values the platform for its news coverage and trend awareness. The platform's ability to blend serious journalism with lighter fare offers a well-rounded content experience.

Inclusive Community:

BuzzFeed's community-oriented approach fosters inclusivity. The platform's diverse content and representation contribute to creating a space where individuals from various backgrounds and identities feel represented and included.

Suggestions for Businesses

1. Embrace Viral and Shareable Content:

To replicate BuzzFeed's success, businesses should focus on creating content that is inherently shareable and has the potential to go viral. Crafting content that resonates with the target audience and encourages sharing enhances visibility.

2. Diversify Content Formats:

Embrace diverse content formats to cater to varied audience preferences. Whether it's articles, videos, podcasts, or interactive features, businesses should adopt a versatile approach to content creation.

3. Stay Trend-Savvy:

Maintain a keen awareness of current trends and internet culture. Businesses should stay attuned to the interests and preferences of their target audience, adapting content to align with evolving trends.

4. Cultivate a Relatable Tone:

Develop a relatable and conversational tone in content. Creating a connection with the audience on a personal level enhances engagement and fosters a sense of authenticity.

5. Native Advertising Integration:

Explore native advertising as a way to monetize content. Businesses can integrate sponsored content seamlessly into their strategy, ensuring that it aligns with the overall tone and style of their brand.

6. Utilize Data Analytics:

Embrace data-driven content creation. Analyzing user data and metrics allows businesses to tailor their content strategy to match audience preferences and stay responsive to changing trends.

7. Invest in Video Content:

Recognize the significance of video content. Businesses should invest in creating engaging video content that complements their written materials, catering to the growing demand for visual consumption.

8. Encourage Community Participation:

Foster community participation through user-generated content and social media interactions. Building an engaged community around a brand enhances brand loyalty and creates a sense of belonging.

9. Explore Investigative Content:

Consider diversifying content with investigative journalism. While maintaining the core identity, businesses can delve into serious issues, showcasing a commitment to journalistic integrity.

10. Optimize for Mobile:

Prioritize mobile optimization for content accessibility. Ensuring a mobile-friendly experience caters to users who access content on smartphones and tablets, enhancing overall user satisfaction.

Nonetheless, there's an alternative method to monetize your online audience that may bring about increased satisfaction.

Transforming your affiliate sales strategy by launching your multi-brand marketplace on Vendo might triple your commission to an impressive 20-30%.

Unlike affiliate links, Vendo excels in maintaining prolonged visitor engagement, safeguarding customer data for email list expansion, and opening doors for upselling. It's the comprehensive answer for a thriving marketplace.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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