Case Study
Oct 13, 2023

Best Dressed Child multi-vendor marketplace success

Written by

The Best Dressed Child is a distinguished online marketplace that caters to the fashion needs of the youngest members of the family. Founded in 2002 by Lisa and Todd, who were parents themselves, this children's boutique offers an array of meticulously curated clothing, shoes, and accessories. What sets it apart is its commitment to providing a selection and service akin to a high-end boutique while allowing customers to shop from the comfort of their own homes. With a focus on classic and hard-to-find details like hand smocking, embroidery, and applique designs, The Best Dressed Child is your one-stop destination to outfit your children in timeless elegance.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.



The story of The Best Dressed Child is one rooted in family, tradition, and a passion for children's clothing. When Lisa and Todd became parents of a baby girl and two little boys in 2002, they embarked on a journey that would revolutionize children's fashion. They pioneered the concept of an online children's boutique, envisioning a platform that would offer the same level of selection and service as a high-end physical boutique. Their dedication to providing top-quality children's clothing and accessories, combined with impeccable customer service and prompt shipping, has been the cornerstone of their success for nearly two decades.

Why It Is Successful

The success of The Best Dressed Child can be attributed to several key factors:

Quality Selection

The marketplace features a wide range of items from over 70 lines worldwide, ensuring that customers have access to the finest children's clothing and accessories. This dedication to quality ensures that every child can be dressed in the best.

Customer-Centric Approach

The founders have always placed great importance on providing exceptional customer service. Whether it's assisting with product selection or addressing queries, their commitment to their customers is unwavering.

Timeless Appeal

The focus on classic and hard-to-find details like hand smocking, embroidery, and applique designs sets The Best Dressed Child apart from many other children's fashion outlets. This timeless approach to clothing design appeals to parents looking for elegant and charming options for their little ones.


The platform offers the convenience of online shopping, allowing parents to browse and purchase from the comfort of their own homes. This convenience factor has contributed to its long-lasting success.

How to Replicate Its Success

If you're looking to replicate the success of The Best Dressed Child in your own venture, consider the following steps:

Quality Over Quantity

Focus on offering top-quality products that stand out in the market. This can include unique designs, craftsmanship, or exclusive brands.

Exceptional Customer Service

Dedicate resources to providing outstanding customer service, including prompt responses to inquiries, easy returns, and helpful guidance for customers.

Curated Selection

Carefully curate your product offerings to ensure that they align with your brand's vision. Concentrate on a specific niche or style to stand out in a crowded market.

Online Accessibility

In today's digital age, having a user-friendly website is crucial. Make sure your online platform is easy to navigate, offers secure transactions, and provides a smooth shopping experience.

Build a Community

Engage with your customers and create a sense of community around your brand. This can be done through social media, email newsletters, or loyalty programs.

The Best Dressed Child has not only become a reliable marketplace for parents but also a destination that celebrates family milestones and everyday life. With a commitment to quality and a passion for children's fashion, this online boutique continues to ensure that every child is indeed "The Best Dressed Child."

Get started with a marketplace like Best Dressed Child on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.