Case Study
Oct 13, 2023

Best Buy marketplace affiliate program

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Best Buy is a multinational electronics and appliance retailer that offers a wide range of consumer electronics, appliances, and tech-related products through physical stores and online, known for its extensive selection and tech support services. If you’re looking for a Best Buy affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo eases the setup of your multi-vendor marketplace, reducing both cost and complexity. Embark on selling products from various vendors in no time, free from the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 0.5%.


Vendo offers a full-service solution for all your marketplace needs, featuring an automated platform for operations, a variety of brands or the chance to invite your own, tools for merchandising and marketing, the ability to sell across multiple channels (website, emails, SMS, mobile app, social media), and continual support for enhancing your marketplace.

Best Buy Marketplace Success Factors

Best Buy, a leading North American technology retailer and services provider, has undergone a remarkable transformation. This turnaround, spearheaded in the 2010s, has seen the company evolve from a state of near collapse to a flourishing, customer-centric organization. Here are the key reasons behind Best Buy's success:

  • Leadership and Turnaround Strategy: Under CEO Hubert Joly, Best Buy initiated the 'Renew Blue' strategy in 2012, focusing on competitive pricing, enhanced customer experience, and strategic partnerships. This approach led to a reduction of almost $2 billion in costs and transformed the company from being retail-led to customer relationship-driven​​​​.
  • Reinvention of Company Purpose: Best Buy redefined its purpose to enrich lives with technology, addressing needs from entertainment to health and security. This shift from a transactional to a purpose-driven approach included initiatives like 'Teen Tech Centers' and a focus on environmental responsibility​​.
  • Service-Oriented Innovations: The company introduced services like 'Total Tech Support' and 'In-Home Advisor,' providing comprehensive in-home technology support. These services represented a significant advancement from the traditional Geek Squad model, enhancing customer engagement and support​​.
  • Focus on Human Connection: A major factor in Best Buy's resurgence was its emphasis on human-centered connections, both among employees and with customers. This approach led to a tripling of the company's stock in 2013 and a growth from $11 to $110 by 2020​​​​.
  • Strategic Cost Management and Online Emphasis: Best Buy prioritized revenue growth, particularly through its online business, while strategically managing costs. This included reducing non-salary expenses and optimizing the entire value chain, particularly in areas like TV sales and packaging, resulting in significant cost reductions​​.

Best Buy Affiliate Program

The Best Buy Affiliate Program is a lucrative opportunity for online content creators, marketers, and website owners to earn commissions by promoting Best Buy's extensive range of products. Here are key aspects of the Best Buy Affiliate Program:

  • Commission Rates: Affiliates earn a 0.5% commission on most product categories, except for certain categories like laptops, tablets, and Apple-branded products, which do not earn a commission. Best Buy does not pay commissions on gift cards, warranties, or transactions on third-party websites​​.
  • Pay-for-Performance Model: This affiliate program operates on a performance-based model, rewarding affiliates only for actual sales or leads generated from their promotional efforts​​.
  • Access to Best Buy APIs: Affiliates can access Best Buy's product catalog, ratings, reviews, and store locations through APIs, allowing for innovative application development and promotion​​.
  • Promotional Support and Communication: Affiliates receive weekly newsletters with top offers and promotions, and may receive direct communication for optimizing placements and participating in sales contests​​.
  • Payment and Reporting: Payments to affiliates are made monthly, with an initial payment 60 days after the first sale. The program offers near-real-time reporting for sales/orders, with a low rate of returns and cancellations​​​​.

Get started with a marketplace like Best Buy on Vendo. Get 3-5x higher sales commission!

Vendo eases the setup of your multi-vendor marketplace, reducing both cost and complexity. Embark on selling products from various vendors in no time, free from the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 0.5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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